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MarTech Specialist

2 weeks ago

Mumbai Metropolitan Region, India Datamatics Business Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
MarTech Specialist – B2B Email Marketing, AI Content & Lead Generation

Location:
Mumbai (on-site)/ Hybrid

Experience Required:
4–5 years

About Us:

Datamatics Business Solutions is a global leader in delivering bespoke data-driven solutions for B2B enterprises. We help organizations accelerate growth through modern marketing, AI-powered content strategies, and intelligent demand generation.

Role Overview:

We are seeking a
MarTech Specialist
who blends creative strategy with technical execution. You will lead AI-assisted email content creation, build personalized nurture journeys, and drive measurable lead generation. This is a hands-on role requiring expertise in email marketing platforms, basic HTML development, and marketing automation tools such as
Brevo, Hubspot
and
Apollo
.

Key Responsibilities:

· Develop, execute, and optimize
B2B email marketing campaigns
with a focus on personalization and conversion.

· Apply
prompt engineering skills
to leverage AI tools for high-impact email and nurture sequence content.

· Build
nurture campaigns
that engage prospects at every stage of the funnel, from awareness to conversion.

· Design and code
basic HTML email templates
and
landing pages
that are responsive and brand-compliant.

· Manage campaigns in
Brevo, Hubspot
and
Apollo
, including segmentation, automation flows, and performance reporting.

· Drive measurable
qualified lead generation
and contribute to sales pipeline growth.

· Analyze campaign data to identify insights and optimize performance.

· Maintain email database hygiene and ensure compliance with GDPR, CAN-SPAM, and other relevant regulations.

Required Skills & Experience:

· –5 years of
B2B email marketing
and lead generation experience.

· Proven track record in
personalized email campaigns
and audience segmentation.

· Hands-on experience with
Brevo, Hubspot
and
Apollo
(experience with other MarTech tools is a plus).

·
Prompt engineering
experience using AI tools for crafting persuasive, tailored campaign content.

· Strong expertise in
nurture campaigns
and multi-step automation workflows.

· Proficiency in
basic HTML/CSS
for email and landing page creation.

· Data-driven mindset with excellent analytical and reporting skills.

· Ability to work in a fast-paced, collaborative environment.

Preferred Qualifications:

· Experience in IT, SaaS, or professional B2B services industries.

· Knowledge of A/B testing, personalization strategies, and customer lifecycle marketing.