Digital Marketing Specialist

5 days ago


Mumbai Metropolitan Region, India Route Mobile Limited Full time ₹ 8,00,000 - ₹ 25,00,000 per year

Job Title:
AGM - Digital Marketing (Paid Media)

Location:
Mumbai

Experience:
10 – 12+ Years

Employment Type:
Full-Time

Role Overview

We are seeking an experienced
Digital Marketing Specialist
to own and drive the end-to-end paid media strategy, planning, execution, and optimization across Proximus Global. This is a senior role responsible for shaping how our brands (Route Mobile, Telesign & Bics) engage with global audiences across key B2B tech markets.

The ideal candidate will have extensive hands-on experience managing high-budget, high-impact paid media programs for global B2B tech companies. You will lead a team, collaborate with cross-functional stakeholders, and drive data-led media strategies that maximize ROI and contribute directly to revenue growth.

Key Responsibilities

  • Develop and own the comprehensive Paid Media strategy aligned with Proximus Global's business and marketing objectives.
  • Manage and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Microsoft Ads, Display, Programmatic, Retargeting, and emerging paid channels.
  • Lead campaign planning, audience segmentation, keyword strategy, creative ideation, bid management, and budget allocation to maximize performance and lead generation.
  • Collaborate closely with Marketing, Product, Sales, and Data teams to align media strategies with product positioning and go-to-market plans.
  • Set up and manage global paid media programs with sensitivity to regional market nuances and industry trends.
  • Analyze performance data and KPIs to provide actionable insights, continuously optimizing campaigns for maximum ROI and cost-efficiency.
  • Build, lead, mentor, and scale a high-performing Paid Media team to drive strategic excellence and execution.
  • Manage external media agencies and platforms partners where applicable.
  • Ensure proper tracking, measurement, and reporting frameworks are in place to demonstrate campaign effectiveness and business impact.
  • Stay ahead of the latest industry trends, platform updates, and best practices to continually innovate and drive growth.

Must-Have Experience

  • 10 to 12+ years of experience in Paid Media marketing, preferably in B2B Tech (CPaaS, Digital Identity, Connectivity, Cloud, SaaS).
  • Proven hands-on experience managing large-scale paid media programs for global companies.
  • Strong understanding of global market dynamics and regional digital behavior across key geographies (Americas, EMEA, APAC).
  • Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, Programmatic Display, Retargeting, and other B2B-relevant paid channels.
  • Data-driven mindset with the ability to turn analytics into clear, actionable insights.
  • Experience managing and scaling paid media teams.
  • Strong budget management skills, with a focus on delivering ROI.
  • Excellent communication skills with the ability to collaborate cross-functionally and present strategies and results to senior leadership.

Preferred Qualifications

  • Certification in Google Ads, LinkedIn Marketing Solutions, or Microsoft Ads is a plus.
  • Experience working in fast-paced global organizations or with multiple brands.
  • Exposure to MarTech stack integrations (Google Tag Manager, CRM integrations, Marketing Automation).
  • Understanding of ABM (Account-Based Marketing) strategies and its integration into paid media.


  • Mumbai Metropolitan Region, India Better Works HR Full time ₹ 10,00,000 - ₹ 12,00,000 per year

    Better Works Hr is looking for a Google and Meta ad specialist for an organisation in Mumbai.Role DescriptionThis is a full-time on-site role for a Digital Marketing Specialist located in the Mumbai Metropolitan Region. The Digital Marketing Specialist will be responsible for managing and implementing online marketing strategies, running social media...


  • Mumbai Metropolitan Region, India RenB Digital Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Are you a digital marketing enthusiast looking to kickstart your career in the fast-paced world of online marketing? RenB Digital is seeking a dynamic and creative digital marketing trainee to join our innovative team.Key ResponsibilitiesCreate and optimize LinkedIn marketing campaigns to drive engagement and generate leads.Implement digital marketing...


  • Mumbai Metropolitan Region, India Digital Consulting Pandit Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    As a Digital Marketing intern at Digital Consulting Pandit, you will have the opportunity to work on exciting projects and gain hands-on experience in the world of digital marketing. If you are passionate about Social Media Marketing, Search Engine Marketing (SEM), and Email Marketing, this is the perfect opportunity for you to enhance your skills and...


  • Mumbai Metropolitan Region, India NextGen Digital Solutions - NDS Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Job Title: Digital Marketing Intern (6 Months Internship)Location:MumbaiDuration:6 Months (Full-time Internship with potential full-time offer based on performance)Company DescriptionXLRater Consulting is the creator of XL++, a next-generation Excel automation platform that transforms the way businesses work with data. XL++ empowers users with no-code data...


  • Mumbai Metropolitan Region, India Expanse Digital Full time ₹ 18,00,000 - ₹ 60,00,000 per year

    Key ResponsibilitiesDevelop and lead robust performance marketing strategies for D2C and other clients across platforms like Meta, Google, Snapchat, and TikTok.Manage a minimum monthly budget of $20k USD or Rs. 15 lakhs INR across multipleplatforms.Oversee end-to-end client management, from communication to report presentation and action plan...


  • Mumbai Metropolitan Region, India Intellect Design Arena Ltd Full time ₹ 8,00,000 - ₹ 25,00,000 per year

    Job Title: AVP- Digital MarketingGrade-AVP/VPLocation:MumbaiReports to:Chief Marketing OfficerFunction:Central Marketing | Intellect Design ArenaTeam Size:4/6Exp-8-12Purpose of the RoleResponsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer engagement, and...


  • Mumbai Metropolitan Region, India Gehi & Associates Full time ₹ 7,20,000 per year

    Job Title: Digital Marketing ExpertMode: 100% RemoteWorking Days: Monday to Saturday (Sunday off)Shift: 6:00 AM to 3:00 PM EST (8 Hours working + 1-hour break) / 3:30 PM to 12:30 AM ISTCompensation: ₹60,000 per month/700 USD Per MonthNotice Period: Immediate JoinerExperience: 4-6 yearsJob SummaryWe are seeking a highly driven and experiencedDigital...


  • Mumbai Metropolitan Region, India Jewel Casa Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionJewelCasa is a premium B2B online jewelry e-commerce platform in India, providing an effortless way for jewelry retailers to purchase from a diverse range of premium designs at competitive wholesale prices. Our intuitive interfaces empower showrooms and retailers to easily source jewelry that matches their customers' preferences. We offer...


  • Mumbai Metropolitan Region, India DIGITAL BIZ 360 Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Key ResponsibilitiesManaging clients' social media and E-commerce AccountsPlanning and strategyManaging adsAbout Company: We are in the e-commerce & digital marketing business and are involved in managing different marketplaces like Amazon, Flipkart, Nykaa, etc.Our company offers complete e-commerce solutions for national and international businesses in a...


  • Mumbai Metropolitan Region, India Intellect Design Arena Ltd Full time

    Job Title: AVP- Digital Marketing Grade-AVP Location: Mumbai Reports to: Chief Marketing Officer Function: Central Marketing | Intellect Design Arena Team Size: 4/6 Exp-8-12 Purpose of the Role Responsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer...