Digital Marketing Specialist

2 days ago

Mumbai Metropolitan Region, India Route Mobile Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title:
AGM - Digital Marketing (Paid Media)

Location:
Mumbai

Experience:
10 – 12+ Years

Employment Type:
Full-Time

Role Overview

We are seeking an experienced
Digital Marketing Specialist
to own and drive the end-to-end paid media strategy, planning, execution, and optimization across Proximus Global. This is a senior role responsible for shaping how our brands (Route Mobile, Telesign & Bics) engage with global audiences across key B2B tech markets.

The ideal candidate will have extensive hands-on experience managing high-budget, high-impact paid media programs for global B2B tech companies. You will lead a team, collaborate with cross-functional stakeholders, and drive data-led media strategies that maximize ROI and contribute directly to revenue growth.

Key Responsibilities

  • Develop and own the comprehensive Paid Media strategy aligned with Proximus Global's business and marketing objectives.
  • Manage and optimize multi-channel paid campaigns across Google Ads, LinkedIn, Microsoft Ads, Display, Programmatic, Retargeting, and emerging paid channels.
  • Lead campaign planning, audience segmentation, keyword strategy, creative ideation, bid management, and budget allocation to maximize performance and lead generation.
  • Collaborate closely with Marketing, Product, Sales, and Data teams to align media strategies with product positioning and go-to-market plans.
  • Set up and manage global paid media programs with sensitivity to regional market nuances and industry trends.
  • Analyze performance data and KPIs to provide actionable insights, continuously optimizing campaigns for maximum ROI and cost-efficiency.
  • Build, lead, mentor, and scale a high-performing Paid Media team to drive strategic excellence and execution.
  • Manage external media agencies and platforms partners where applicable.
  • Ensure proper tracking, measurement, and reporting frameworks are in place to demonstrate campaign effectiveness and business impact.
  • Stay ahead of the latest industry trends, platform updates, and best practices to continually innovate and drive growth.

Must-Have Experience

  • 10 to 12+ years of experience in Paid Media marketing, preferably in B2B Tech (CPaaS, Digital Identity, Connectivity, Cloud, SaaS).
  • Proven hands-on experience managing large-scale paid media programs for global companies.
  • Strong understanding of global market dynamics and regional digital behavior across key geographies (Americas, EMEA, APAC).
  • Expertise in Google Ads, LinkedIn Ads, Microsoft Ads, Programmatic Display, Retargeting, and other B2B-relevant paid channels.
  • Data-driven mindset with the ability to turn analytics into clear, actionable insights.
  • Experience managing and scaling paid media teams.
  • Strong budget management skills, with a focus on delivering ROI.
  • Excellent communication skills with the ability to collaborate cross-functionally and present strategies and results to senior leadership.

Preferred Qualifications

  • Certification in Google Ads, LinkedIn Marketing Solutions, or Microsoft Ads is a plus.
  • Experience working in fast-paced global organizations or with multiple brands.
  • Exposure to MarTech stack integrations (Google Tag Manager, CRM integrations, Marketing Automation).
  • Understanding of ABM (Account-Based Marketing) strategies and its integration into paid media.

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