
Senior Platform Specialist, Marketing Technology
6 days ago
The Daily
- Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
- Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation
- Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources
- Implement the taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis
- Generate deeplinks, QR code generation, and ad-hoc tracking link creation
- Monitor ad platforms and QA platform performance during product enhancement updates and global launches as needed
The Essentials
- Bachelors Degree in Business, Finance, Marketing, Math or related field is required.
- 3+ years of experience in marketing technology or media platform operations.
- Experience with data governance, taxonomy management, and UAT of marketing automation.
- Must have strongwritten and oral communicationskills.
- Must be able to prioritize and manage multiple projects and timelines.
Nice To Haves
- Familiarity with media planning, execution, and measurement. Agency experience a plus.
- Experience with social media platforms, Google Marketing Platform, search, and programmatic.
- Experience with pixel deployment and tag management, Google Analytics experience a plus.
- Experience working with an MMP.
- Experience with Airtable, Power Automate, or similar tools.
- Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.
- Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.
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