Head Of Martech

3 weeks ago

Mumbai, Maharashtra, India Schbang Full time

Head of MarTech

Location: Mumbai – Lower Parel

Experience Required: 8 to 10 Years

About the Role

We are seeking a seasoned Head of Marketing Technology (MarTech) to spearhead CRM and marketing automation initiatives across our key client accounts. The role requires a strategic thinker with deep technical expertise, capable of architecting CRM solutions, scaling martech delivery, and leading high-performing teams. You will collaborate with enterprise clients in BFSI, Retail, and other verticals, shaping end-to-end CRM journeys and driving measurable business impact.

Key Responsibilities

  • MarTech Strategy & Architecture
  • Define and architect CRM and marketing technology strategies for enterprise clients.
  • Translate client business objectives into CRM journeys covering segmentation, lead scoring, nurturing, and lifecycle automation.
  • Delivery & Implementation
  • Lead end-to-end CRM and marketing automation implementations.
  • Integrate platforms such as HubSpot, Salesforce, Zoho, Oracle, and others.
  • Drive adoption of automation tools like WebEngage, MoEngage, Braze, Customer.io, ensuring seamless execution.
  • Leadership & Team Management
  • Lead, mentor, and grow a team of CRM managers, analysts, and automation specialists.
  • Establish SOPs, frameworks, and delivery best practices to scale martech operations.
  • Client Engagement & Collaboration
  • Act as the client-facing lead, handling both strategic and technical discussions.
  • Partner with internal tech, design, and strategy teams for successful cross-functional delivery.

Desired Skills & Experience

  • 8+ years of hands-on experience in CRM strategy and marketing automation.
  • Proven expertise with HubSpot, Salesforce, Zoho, Oracle, or similar enterprise CRM platforms.
  • Strong exposure to automation tools like WebEngage, MoEngage, Braze, or Customer.io.
  • Demonstrated success in delivering CRM solutions across multiple clients (BFSI and Retail preferred).
  • Ability to lead client conversations with a balance of strategic vision and technical depth.
  • Strong leadership, communication, and stakeholder management skills.

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