
Digital Transformation Leader
2 weeks ago
Marketing Technology Leadership Opportunity
">We are seeking a seasoned Head of Marketing Technology (MarTech) to spearhead CRM and marketing automation initiatives across our key client accounts.
The role requires a strategic thinker with deep technical expertise, capable of architecting CRM solutions, scaling martech delivery, and leading high-performing teams.
You will collaborate with enterprise clients in BFSI, Retail, and other verticals, shaping end-to-end CRM journeys and driving measurable business impact.
Key Responsibilities:
- Define and architect CRM and marketing technology strategies for enterprise clients.
- Translate client business objectives into CRM journeys covering segmentation, lead scoring, nurturing, and lifecycle automation.
- Lead end-to-end CRM and marketing automation implementations.
- Integrate platforms such as HubSpot, Salesforce, Zoho, Oracle, and others.
- Drive adoption of automation tools like WebEngage, MoEngage, Braze, Customer.io, ensuring seamless execution.
Desired Skills & Experience:
- 8+ years of hands-on experience in CRM strategy and marketing automation.
- Proven expertise with HubSpot, Salesforce, Zoho, Oracle, or similar enterprise CRM platforms.
- Strong exposure to automation tools like WebEngage, MoEngage, Braze, or Customer.io.
- Demonstrated success in delivering CRM solutions across multiple clients (BFSI and Retail preferred).
- Ability to lead client conversations with a balance of strategic vision and technical depth.
- Strong leadership, communication, and stakeholder management skills.
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