
Head Of Martech
4 weeks ago
Head of MarTech
Location: Mumbai – Lower Parel
Experience Required: 8 to 10 Years
About the Role
We are seeking a seasoned Head of Marketing Technology (MarTech) to spearhead CRM and marketing automation initiatives across our key client accounts. The role requires a strategic thinker with deep technical expertise, capable of architecting CRM solutions, scaling martech delivery, and leading high-performing teams. You will collaborate with enterprise clients in BFSI, Retail, and other verticals, shaping end-to-end CRM journeys and driving measurable business impact.
Key Responsibilities
- MarTech Strategy & Architecture
- Define and architect CRM and marketing technology strategies for enterprise clients.
- Translate client business objectives into CRM journeys covering segmentation, lead scoring, nurturing, and lifecycle automation.
- Delivery & Implementation
- Lead end-to-end CRM and marketing automation implementations.
- Integrate platforms such as HubSpot, Salesforce, Zoho, Oracle, and others.
- Drive adoption of automation tools like WebEngage, MoEngage, Braze, Customer.io, ensuring seamless execution.
- Leadership & Team Management
- Lead, mentor, and grow a team of CRM managers, analysts, and automation specialists.
- Establish SOPs, frameworks, and delivery best practices to scale martech operations.
- Client Engagement & Collaboration
- Act as the client-facing lead, handling both strategic and technical discussions.
- Partner with internal tech, design, and strategy teams for successful cross-functional delivery.
Desired Skills & Experience
- 8+ years of hands-on experience in CRM strategy and marketing automation.
- Proven expertise with HubSpot, Salesforce, Zoho, Oracle, or similar enterprise CRM platforms.
- Strong exposure to automation tools like WebEngage, MoEngage, Braze, or Customer.io.
- Demonstrated success in delivering CRM solutions across multiple clients (BFSI and Retail preferred).
- Ability to lead client conversations with a balance of strategic vision and technical depth.
- Strong leadership, communication, and stakeholder management skills.
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