Performance Marketing Manager

Spotify is seeking a skilled Performance Marketing Manager to build and expand our digital growth engine across paid media, performance marketing, on-platform marketing, and measurement. You'll own strategy, execution, and optimization end-to-end, driving user growth, retention, and most importantly, subscription conversions while upholding the highest standards of governance, privacy, and brand safety.

You'll run multi-channel performance efforts across social, search, UAC, programmatic, and web conversion funnels, leading campaign development, daily optimizations, and performance insights. This role also supports our Martech and SEO workstreams, ensuring a seamless connection between data, automation, and measurement.

Your role involves total accountability for performance outcomes, budget allocation, and the martech roadmap, outlining how we grow effectively and durably. Curiosity, experimentation, and a deep passion for innovation across media, data, and technology will fuel your success in this role.

This position is located in Mumbai and directly reports to the Head of Media & Brand Partnerships.

• Lead full-funnel paid media across Google, Meta, YouTube, Snap, Programmatic, and affiliates to drive acquisition, retention, and reactivation for Spotify Free.
• Develop data-driven campaigns with rigorous testing (audience, creative, bidding, funnel) to improve ROAS, decrease CAC, and expand subscription growth efficiently.
• Lead all aspects of strategy, vendor management, creative localization, and tracking ensuring privacy compliance, brand safety, and data accuracy.
• Develop quarterly and annual growth plans, manage multi-crore budgets, and define OKRs, dashboards, and reporting that guide decision-making.
• Partner with agencies and internal teams to deliver against performance goals and maintain high-quality execution across channels.
• Drive on-platform engagement and upsell campaigns through owned media, optimizing performance dashboards and insights.
• Implement modern martech: GTM, server-side tagging, Meta CAPI, Google Enhanced Conversions, CMPs, GA4, attribution models, and experimentation frameworks.
• Leverage CDPs (Segment, mParticle), CRM, automation, and integrations with ad tech (CM360, DV360, The Trade Desk) and data warehouses (BigQuery, Snowflake, Redshift).
• Build scalable analytics and governance: Tableau/Looker/Power BI dashboards, QA processes, and data quality playbooks.
• Partner with SEO teams to monitor rankings, share of voice, CTR/CVR, and organic growth; deliver actionable insights and executive-ready CAC/LTV reports.

• 7+ years of experience in paid digital and performance marketing, with deep expertise across major acquisition and retention channels.
• Analytical, detail-oriented, and results-driven; passionate about building scalable, measurable growth engines.
• Strong command of attribution models, experimentation frameworks, and data-led optimization.
• Highly data-focused with advanced technical and visualization skills.
• Excellent project management and communication skills; able to simplify complexity and drive clarity.
• Proficient with Google Ads, Meta Ads, DSPs, GA4, CDPs, Tableau, and marketing automation tools.
• Proven success running subscription-based conversion campaigns and delivering growth at scale.
• Adept at influencing senior stakeholders with data-backed insights and clear strategic narratives.

• This position will be based in our Mumbai office
• We offer you the flexibility to work where you work best There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we're here to support you in any way we can.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.