Head of Growth Marketing

Job Description – Head of Growth Marketing (B2B & B2G)

Location:
Mumbai

Business Units:
CyberSecurityForce (B2B Enterprise) & CyberDome (B2G/Government)

About 63SATS

63SATS is India's leading cybersecurity company, building both
B2C
(CYBX – the world's first cybersecurity super app with embedded insurance) and
B2B/B2G
solutions through
CyberSecurityForce (CSF)
and
CyberDome
. With a vision to protect enterprises, governments, and critical infrastructure, we combine cutting-edge security with risk transfer (insurance) to deliver a unique value proposition in the Indian and global markets.

Role Overview

We are seeking a
Head of Growth Marketing (B2B & B2G)
to own the
demand generation and pipeline creation engine
for 63SATS' B2B (enterprise) and B2G (government) businesses.

The role will be responsible for:

• Driving
  lead generation across all channels
  (digital, events, ABM, PR).
• Building and managing the
  marketing funnel up to MQL
  .
• Ensuring seamless
  handoff of MQLs to SQLs
  for Sales/BD.
• Positioning 63SATS as a
  trusted cybersecurity partner
  for enterprises and governments.

This is a high-impact leadership role, combining
strategic thinking, data-driven marketing, and executional excellence
.

Key Responsibilities

1. Demand Generation & Funnel Management

• Build and own the
  end-to-end demand generation strategy
  for B2B (CSF) and B2G (CyberDome).
• Create and execute
  multi-channel campaigns
  (digital, ABM, events, PR, content syndication).
• Design and implement
  lead capture, scoring, nurturing, and MQL qualification
  processes.
• Ensure timely
  handoff of MQLs to Sales
  with intelligence to accelerate conversion.

2. B2B (CyberSecurityForce) Growth

• Run
  account-based marketing (ABM)
  programs for top 50 target enterprise accounts.
• Drive
  webinars, roundtables, and thought leadership content
  tailored to BFSI, IT/ITES, healthcare, and manufacturing.
• Collaborate with channel partners for
  co-marketing campaigns
  .

3. B2G (CyberDome) Growth

• Build
  government-focused campaigns
  aligned to national cybersecurity priorities (CERT-In, NCIIPC, Digital India).
• Support tender desk with
  content packs, RFP responses, and positioning
  .
• Drive presence at
  govt expos, smart city forums, defense/security summits
  .
• Strengthen
  policy advocacy & PR
  to position 63SATS as a trusted advisor to government stakeholders.

4. Content & Messaging

• Develop compelling
  whitepapers, case studies, executive briefs, and ROI calculators
  .
• Ensure consistent
  brand voice
  across enterprise and government narratives.
• Partner with agencies for design, creative, and video assets.

5. Analytics & Marketing Ops

• Implement and optimize
  MarTech stack
  (HubSpot/SFDC, marketing automation, analytics).
• Track and report
  key metrics
  : MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
• Drive continuous optimization via
  A/B testing, performance analysis, and sales feedback loops
  .

6. Agency & Team Leadership

• Manage a lean
  in-house growth marketing team (5–6 members)
  .
• Coordinate with
  external agencies
  (digital performance, PR, creative, events) for scale.
• Build a culture of
  data-driven marketing, agility, and experimentation
  .

Key KPIs

• of MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).
• MQL → SQL conversion rate (20–30%).
• Pipeline influenced by marketing (₹50Cr+ annually).
• Cost per lead (CPL) and ROI benchmarks.
• Brand awareness & media visibility in cybersecurity + govt space.

Ideal Candidate Profile

• Experience:
  10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
• Domain:
  Strong background in
  cybersecurity, SaaS, enterprise technology, or GovTech
  .
• Skills:
• Proven track record in
  ABM, digital marketing, PR, and events
  .
• Strong understanding of
  funnel metrics and MarTech tools
  .
• Ability to balance
  strategic vision with hands-on execution
  .
• Exceptional
  storytelling and communication skills
  for both enterprise and government stakeholders.
• Mindset:
• Data-driven and ROI-focused.
• Comfortable working with
  lean teams + agencies
  .
• Entrepreneurial, resilient, and able to
  navigate government + enterprise ecosystems
  .

Why Join 63SATS?

• Be part of
  India's fastest-growing cybersecurity company
  , building both consumer and enterprise trust.
• Work on
  cutting-edge cyber defense and national security projects
  .
• Shape a
  demand generation engine from the ground up
  with high visibility.
• Competitive compensation, ESOPs, and opportunity to scale with a
  billion-dollar vision company
  .