Head of Growth Marketing

2 days ago


Mumbai, Maharashtra, India 63SATS Cybertech Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Description – Head of Growth Marketing (B2B & B2G)

Location:
Mumbai

Business Units:
CyberSecurityForce (B2B Enterprise) & CyberDome (B2G/Government)

About 63SATS

63SATS is India's leading cybersecurity company, building both
B2C
(CYBX – the world's first cybersecurity super app with embedded insurance) and
B2B/B2G
solutions through
CyberSecurityForce (CSF)
and
CyberDome
. With a vision to protect enterprises, governments, and critical infrastructure, we combine cutting-edge security with risk transfer (insurance) to deliver a unique value proposition in the Indian and global markets.

Role Overview

We are seeking a
Head of Growth Marketing (B2B & B2G)
to own the
demand generation and pipeline creation engine
for 63SATS' B2B (enterprise) and B2G (government) businesses.

The role will be responsible for:

  • Driving
    lead generation across all channels
    (digital, events, ABM, PR).
  • Building and managing the
    marketing funnel up to MQL
    .
  • Ensuring seamless
    handoff of MQLs to SQLs
    for Sales/BD.
  • Positioning 63SATS as a
    trusted cybersecurity partner
    for enterprises and governments.

This is a high-impact leadership role, combining
strategic thinking, data-driven marketing, and executional excellence
.

Key Responsibilities

1. Demand Generation & Funnel Management

  • Build and own the
    end-to-end demand generation strategy
    for B2B (CSF) and B2G (CyberDome).
  • Create and execute
    multi-channel campaigns
    (digital, ABM, events, PR, content syndication).
  • Design and implement
    lead capture, scoring, nurturing, and MQL qualification
    processes.
  • Ensure timely
    handoff of MQLs to Sales
    with intelligence to accelerate conversion.

2. B2B (CyberSecurityForce) Growth

  • Run
    account-based marketing (ABM)
    programs for top 50 target enterprise accounts.
  • Drive
    webinars, roundtables, and thought leadership content
    tailored to BFSI, IT/ITES, healthcare, and manufacturing.
  • Collaborate with channel partners for
    co-marketing campaigns
    .

3. B2G (CyberDome) Growth

  • Build
    government-focused campaigns
    aligned to national cybersecurity priorities (CERT-In, NCIIPC, Digital India).
  • Support tender desk with
    content packs, RFP responses, and positioning
    .
  • Drive presence at
    govt expos, smart city forums, defense/security summits
    .
  • Strengthen
    policy advocacy & PR
    to position 63SATS as a trusted advisor to government stakeholders.

4. Content & Messaging

  • Develop compelling
    whitepapers, case studies, executive briefs, and ROI calculators
    .
  • Ensure consistent
    brand voice
    across enterprise and government narratives.
  • Partner with agencies for design, creative, and video assets.

5. Analytics & Marketing Ops

  • Implement and optimize
    MarTech stack
    (HubSpot/SFDC, marketing automation, analytics).
  • Track and report
    key metrics
    : MQL volume, conversion rates, pipeline contribution, CPL, and ROI.
  • Drive continuous optimization via
    A/B testing, performance analysis, and sales feedback loops
    .

6. Agency & Team Leadership

  • Manage a lean
    in-house growth marketing team (5–6 members)
    .
  • Coordinate with
    external agencies
    (digital performance, PR, creative, events) for scale.
  • Build a culture of
    data-driven marketing, agility, and experimentation
    .

Key KPIs

  • of MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).
  • MQL → SQL conversion rate (20–30%).
  • Pipeline influenced by marketing (₹50Cr+ annually).
  • Cost per lead (CPL) and ROI benchmarks.
  • Brand awareness & media visibility in cybersecurity + govt space.

Ideal Candidate Profile

  • Experience:
    10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
  • Domain:
    Strong background in
    cybersecurity, SaaS, enterprise technology, or GovTech
    .
  • Skills:
  • Proven track record in
    ABM, digital marketing, PR, and events
    .
  • Strong understanding of
    funnel metrics and MarTech tools
    .
  • Ability to balance
    strategic vision with hands-on execution
    .
  • Exceptional
    storytelling and communication skills
    for both enterprise and government stakeholders.
  • Mindset:
  • Data-driven and ROI-focused.
  • Comfortable working with
    lean teams + agencies
    .
  • Entrepreneurial, resilient, and able to
    navigate government + enterprise ecosystems
    .

Why Join 63SATS?

  • Be part of
    India's fastest-growing cybersecurity company
    , building both consumer and enterprise trust.
  • Work on
    cutting-edge cyber defense and national security projects
    .
  • Shape a
    demand generation engine from the ground up
    with high visibility.
  • Competitive compensation, ESOPs, and opportunity to scale with a
    billion-dollar vision company
    .

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