Head of Growth Marketing
2 days ago
Job Description – Head of Growth Marketing (B2B & B2G)
Location:
Mumbai
Business Units:
CyberSecurityForce (B2B Enterprise) & CyberDome (B2G/Government)
About 63SATS
63SATS is India's leading cybersecurity company, building both
B2C
(CYBX – the world's first cybersecurity super app with embedded insurance) and
B2B/B2G
solutions through
CyberSecurityForce (CSF)
and
CyberDome
. With a vision to protect enterprises, governments, and critical infrastructure, we combine cutting-edge security with risk transfer (insurance) to deliver a unique value proposition in the Indian and global markets.
Role Overview
We are seeking a
Head of Growth Marketing (B2B & B2G)
to own the
demand generation and pipeline creation engine
for 63SATS' B2B (enterprise) and B2G (government) businesses.
The role will be responsible for:
- Driving
lead generation across all channels
(digital, events, ABM, PR). - Building and managing the
marketing funnel up to MQL
. - Ensuring seamless
handoff of MQLs to SQLs
for Sales/BD. - Positioning 63SATS as a
trusted cybersecurity partner
for enterprises and governments.
This is a high-impact leadership role, combining
strategic thinking, data-driven marketing, and executional excellence
.
Key Responsibilities
1. Demand Generation & Funnel Management
- Build and own the
end-to-end demand generation strategy
for B2B (CSF) and B2G (CyberDome). - Create and execute
multi-channel campaigns
(digital, ABM, events, PR, content syndication). - Design and implement
lead capture, scoring, nurturing, and MQL qualification
processes. - Ensure timely
handoff of MQLs to Sales
with intelligence to accelerate conversion.
2. B2B (CyberSecurityForce) Growth
- Run
account-based marketing (ABM)
programs for top 50 target enterprise accounts. - Drive
webinars, roundtables, and thought leadership content
tailored to BFSI, IT/ITES, healthcare, and manufacturing. - Collaborate with channel partners for
co-marketing campaigns
.
3. B2G (CyberDome) Growth
- Build
government-focused campaigns
aligned to national cybersecurity priorities (CERT-In, NCIIPC, Digital India). - Support tender desk with
content packs, RFP responses, and positioning
. - Drive presence at
govt expos, smart city forums, defense/security summits
. - Strengthen
policy advocacy & PR
to position 63SATS as a trusted advisor to government stakeholders.
4. Content & Messaging
- Develop compelling
whitepapers, case studies, executive briefs, and ROI calculators
. - Ensure consistent
brand voice
across enterprise and government narratives. - Partner with agencies for design, creative, and video assets.
5. Analytics & Marketing Ops
- Implement and optimize
MarTech stack
(HubSpot/SFDC, marketing automation, analytics). - Track and report
key metrics
: MQL volume, conversion rates, pipeline contribution, CPL, and ROI. - Drive continuous optimization via
A/B testing, performance analysis, and sales feedback loops
.
6. Agency & Team Leadership
- Manage a lean
in-house growth marketing team (5–6 members)
. - Coordinate with
external agencies
(digital performance, PR, creative, events) for scale. - Build a culture of
data-driven marketing, agility, and experimentation
.
Key KPIs
- of MQLs generated per month (B2B: 300–500, B2G: 50–75 qualified govt leads).
- MQL → SQL conversion rate (20–30%).
- Pipeline influenced by marketing (₹50Cr+ annually).
- Cost per lead (CPL) and ROI benchmarks.
- Brand awareness & media visibility in cybersecurity + govt space.
Ideal Candidate Profile
- Experience:
10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred. - Domain:
Strong background in
cybersecurity, SaaS, enterprise technology, or GovTech
. - Skills:
- Proven track record in
ABM, digital marketing, PR, and events
. - Strong understanding of
funnel metrics and MarTech tools
. - Ability to balance
strategic vision with hands-on execution
. - Exceptional
storytelling and communication skills
for both enterprise and government stakeholders. - Mindset:
- Data-driven and ROI-focused.
- Comfortable working with
lean teams + agencies
. - Entrepreneurial, resilient, and able to
navigate government + enterprise ecosystems
.
Why Join 63SATS?
- Be part of
India's fastest-growing cybersecurity company
, building both consumer and enterprise trust. - Work on
cutting-edge cyber defense and national security projects
. - Shape a
demand generation engine from the ground up
with high visibility. - Competitive compensation, ESOPs, and opportunity to scale with a
billion-dollar vision company
.
-
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