Partnerships Marketing Manager
6 days ago
Job Description
We are seeking an experienced
Partner Marketing Manager
to drive high-impact, joint marketing initiatives with our strategic partners —
Databricks, Snowflake, Google Cloud, and Microsoft Azure
. You'll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across
Cloud, Data & Analytics, AI/ML, and Generative AI
solution areas.
This is a global role requiring strong collaboration across internal stakeholders, partner teams, and regional field marketing leads to deliver campaigns that resonate in
US, EMEA, and the APJ
. You should be excited about working in a fast-paced, collaborative environment, and comfortable with flexible hours to align with global teams.
Role Exposure:
Global (Preferred working flexibility across APJ, EMEA, and US markets)
Job Type:
Full-Time
Experience:
7+ years in B2B IT business, with minimum 3 years in partner marketing
Reports To:
Head of Partner Marketing / Marketing Director
Roles & Responsibilities
Key Responsibilities
- Develop and execute integrated
partner marketing plans
aligned to joint business goals related to demand generation and pipeline influence with Databricks, Snowflake, Google Cloud, and Microsoft Azure. - Build and manage joint go-to-market (GTM) initiatives including solution messaging, campaign assets, landing pages, case studies, sales plays, and enablement collateral.
- Partner closely with sales, alliances, product marketing, and field marketing teams to drive awareness, demand generation, and pipeline acceleration.
- Plan and execute
joint events
, webinars, roundtables, digital campaigns, and thought leadership content to engage target audiences. - Manage co-branded marketing activities, partner MDF (Market Development Funds), and report on ROI and key metrics.
- Cultivate and maintain strong relationships with partner marketing counterparts to unlock new co-marketing opportunities and amplify joint wins.
- Ensure partner branding and messaging guidelines are met across all touchpoints.
- Monitor market trends and competitor activities to help shape differentiated messaging and positioning.
- Collaborate with analysts, PR, and social teams to maximize partner-related announcements, awards, and press releases.
Key Requirements
- 7+ years
of experience in
B2B IT marketing
, with at least
3 years
dedicated to
partner marketing
in the
Cloud, Data & Analytics, AI/ML, or GenAI
domains. - Proven experience managing partnerships with at least two or more of Databricks, Snowflake, Google Cloud, or Microsoft Azure.
- Strong understanding of cloud ecosystem GTM models, co-selling motions, and MDF utilization.
- Experience planning and executing integrated marketing campaigns and events across APJ, EMEA, and US markets.
- Excellent project management, communication, and stakeholder management skills.
- Comfortable working cross-functionally in a global environment and adjusting to different time zones as needed.
- Ability to analyze and report on marketing KPIs and make data-driven decisions.
- Strong written and verbal communication skills with the ability to develop high-quality content.
- MBA in Marketing, Business, or related field
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