
Zonal Sales Manager
15 hours ago
Designation:
Sales & Marketing (AM / DM / Manager)
Roles & Responsibilities:
- Dealer base expansion
- Order taking and execution from dealers
- Operating retail stores
- Working in a pre-defined PJP (Permanent Journey Plan)
- Conducting site visits
- Organizing mason and engineer meets & engagements
- Conducting dealer meets and road shows
- Execution of all outdoor signages
- Leading and managing ASO teams of distributors
- Developing brand strategies, promoting brand growth and expansion
- Implementing brand plans and using data to drive volume and profitability
- Exploring market trends and identifying new opportunities
- Analyzing sales funnels and customer intent
- Measuring ROI of online and offline advertising campaigns
- Tracking all-India BTL/ATL marketing activities
- Reporting on marketing KPIs such as leads, conversion rates, website traffic, and social media engagement
- Tracking email campaign metrics (delivery, open rate, click-through rate)
- Monitoring budget allocation and performance of paid ad campaigns
- Conducting competitive research and analyzing benchmarking data
- Recommending website and campaign optimizations
- Researching and implementing marketing tools to support product promotion
- Working closely with the sales team to identify opportunities for new customer acquisition
- Building sales pipeline for new business opportunities
Required Experience:
- Minimum 34 years of experience in B2B & B2C Sales and Marketing, preferably in construction product segments such as TMT, Cement, or Paints
- Candidates with prior experience in reputed brands like TATA Tiscon, Dalmia Cement, etc., will be preferred
- Strong understanding of North-East market for TMT and cement products, and established dealer networks
Educational Qualification:
- BE/B.Tech (preferably in Mechanical or Metallurgy)
- MBA in Sales & Marketing (preferred)
Age Criteria:
- Young and dynamic candidates preferred
- Maximum age: 30 years
- Must possess a valid driving license and be open to traveling up to 20 days per month
Language Proficiency:
- Proficiency in local languages will be given preference
- Must be fluent in at least one of English or Hindi
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