Area Manager

5 days ago

Surat, Gujarat, India KITLEE CHAI PE HI Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Outlet Operations & Management

  • Supervise daily operations of all assigned outlets in Surat.
  • Ensure adherence to brand SOPs, quality standards, hygiene, and safety norms.
  • Conduct regular audits and surprise checks to maintain operational discipline.

Team Management

  • Hire, train, and manage outlet staff in coordination with HR.
  • Provide leadership and motivation to store managers and crew.
  • Conduct performance reviews and assist in resolving staff issues.

Sales & Profitability

  • Set and monitor sales targets for each outlet.
  • Analyze P&L reports and take corrective actions to optimize profitability.
  • Drive upselling and customer retention strategies.

Customer Experience

  • Ensure excellent customer service and fast resolution of complaints.
  • Maintain high Net Promoter Scores (NPS) across outlets.
  • Collect and analyze customer feedback for improvements.

Inventory & Cost Control

  • Oversee stock management, order placement, and inventory audits.
  • Control wastage, pilferage, and manage cost of goods sold (COGS).
  • Liaise with suppliers and central procurement team for stock replenishment.

Marketing & Promotions

  • Execute local marketing campaigns and promotions.
  • Work with the central team to launch new menu items, offers, or initiatives.

Reporting & MIS

  • Prepare and present weekly/monthly reports on outlet performance.
  • Track KPIs including footfall, conversion rate, AOV (Average Order Value), and customer satisfaction.

Key Skills & Qualifications:

  • Graduate in Hospitality / Business / Hotel Management; MBA is a plus.
  • Minimum 2-5 years of experience in QSR, caf chains, or F&B retail (tea/coffee chains preferred).
  • Strong team leadership and people management skills.
  • Familiarity with POS systems, inventory software, and MS Excel.
  • Fluent in English, Hindi, and Gujarati (preferred).
  • Ability to travel within Surat extensively.

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