Marketing & Pre-Sales Executive (Software/IT Products)

6 days ago

Bengaluru, Karnataka, India Chegus Infotech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary:

We are looking for a dynamic Marketing & Pre-Sales Executive to drive lead generation, pre-sales activities, and digital marketing efforts for our software and IT products. The ideal candidate should be proactive, results-oriented, and passionate about B2B marketing and international sales.

Key Responsibilities:

Marketing & Lead Generation:

  • Develop and execute marketing campaigns to promote software and IT products in global markets.
  • Implement lead generation strategies, including digital marketing, email campaigns, SEO, and paid ads.
  • Manage content creation for social media, blogs, and digital channels to enhance brand visibility.
  • Conduct market research to identify trends, target audiences, and competitive positioning.
  • Collaborate with design and content teams to create engaging marketing assets.
  • Plan and execute email marketing campaigns to drive customer engagement and conversions.
  • Monitor and analyse marketing performance, providing insights and recommendations.

Pre-Sales & Client Engagement:

  • Conduct cold calls to international clients to generate leads and identify business opportunities.
  • Manage pre-sales activities, including product demonstrations, client presentations, and handling inquiries.
  • Assist in creating sales proposals, case studies, and marketing collateral.
  • Nurture leads through digital and offline channels to convert prospects into customers.
  • Support client engagement efforts, including webinars, trade shows, and product demos.

Qualifications & Skills:

Required:

  • Bachelor's degree in Marketing, Business Administration, IT, or a related field.
  • 0-2 years of experience in software/IT product marketing or pre-sales.
  • Strong understanding of B2B marketing, lead generation, and digital marketing strategies.
  • Proficiency in digital marketing tools such as Google Ads, SEO, CRM, and email marketing platforms.
  • Excellent communication and presentation skills, with the ability to engage international clients.
  • Strong analytical skills to evaluate marketing performance and optimize strategies.
  • Experience in handling social media, content marketing, and paid ad campaigns.

Preferred:

  • Prior experience in software solutions marketing or pre-sales.

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