Distributor Sourcing Manager

2 days ago

Navi Mumbai, Maharashtra, India IFC Ventures Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job description:

Job Title: Distributor Sourcing Manager

Location: Mumbai

Employment Type: Full-Time

Industry: FMCG | Nutraceuticals | Cosmetics | Healthcare | Consumer Goods

Exp: 4-10+ years

Salary: Open to negotiation for the right candidate.

About the Role

We are looking for a Distributor Sourcing Manager who will be responsible for identifying, evaluating, and onboarding distributors across India. This role is critical for expanding our footprint in general trade, modern trade, and quick commerce channels. The ideal candidate will bring strong industry relationships, deep knowledge of distribution networks, and proven experience in scaling brands through the right channel partners.

Key Responsibilities

Distributor Identification & Onboarding

  • Research, identify, and shortlist potential distributors, super stockists, and channel partners in target markets.
  • Evaluate distributor capabilities, including financial strength, infrastructure, manpower, and market reach.
  • Negotiate and finalize agreements with new distributors, ensuring favorable commercial terms.

Distribution Network Development

  • Build and expand distribution networks across general trade, modern trade, institutional sales, and quick commerce platforms (Zepto, Blinkit, Instamart, etc.).
  • Ensure the right mix of distributors to cover urban, semi-urban, and rural markets.
  • Implement distributor mapping to identify white spaces and untapped territories.

Relationship & Performance Management

  • Maintain strong relationships with distributors and key stakeholders to ensure business alignment.
  • Monitor distributor performance metrics (sales targets, stock levels, service quality, secondary sales tracking).
  • Drive distributor engagement through regular meetings, trade schemes, and performance reviews.

Market Expansion & Strategy Execution

  • Collaborate with sales, marketing, and supply chain teams to execute market expansion strategies.
  • Work with trade marketing teams to ensure distributors have the right support in terms of POSM, promotions, and campaigns.
  • Analyze competitor distribution strategies and adapt accordingly.

Compliance & Reporting

  • Ensure distributors adhere to company policies, brand guidelines, and regulatory compliance.
  • Regularly report on distributor performance, market insights, and expansion progress to senior management.
  • Track outstanding payments and credit limits and ensure financial discipline within the network.

Key Requirements

  • Graduate/MBA in Sales, Marketing, or Business Administration.
  • 510 years of experience in FMCG, nutraceuticals, cosmetics, healthcare, or consumer goods distribution.
  • Proven track record of building and managing distributor networks across regions.
  • Strong negotiation, relationship management, and analytical skills.
  • Knowledge of general trade, modern trade, institutional, and quick commerce distribution models.
  • Willingness to travel extensively to identify and onboard distributors.

What We Offer

  • Opportunity to shape and scale a growing brand in the consumer health & wellness space.
  • Competitive salary and performance-based incentives.
  • Fast-track career growth with exposure to multi-channel distribution strategies.
  • A collaborative and entrepreneurial work environmen

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