Category Sales Manager

1 day ago

Gurgaon, Haryana, India Vetic Full time ₹ 10,000 - ₹ 50,000 per year

Key Responsibilities:

  • Lead and manage a team of sales executives / field sales representatives for the assigned category or product line.
  • Develop and implement category-specific sales strategies and go to-market plans to achieve revenue, profitability, and growth objectives.
  • Track sales performance across regions and team members, ensuring achievement of monthly, quarterly, and annual targets.
  • Analyze market trends, customer behavior, and competitor strategies to identify new revenue opportunities.
  • Drive sales funnel effectiveness, from lead generation to deal closure, and ensure high conversion rates.
  • Build and manage strong client relationships, including key accounts, B2B partnerships, and channel partners.
  • Coordinate with internal teams (marketing, supply chain, product, operations) to ensure seamless customer experience.
  • Monitor and manage the P&L for the category, with clear visibility on margins, costs, and pricing strategy.
  • Upskill and coach sales team members, fostering a performance-driven and high-accountability culture.
  • Use CRM tools and data dashboards to track KPIs, generate reports, and improve forecasting accuracy.
  • Launch and promote new products or services within the category through targeted sales campaigns.

Key Skills & Competencies:

  • Strong sales leadership and team management experience
  • Excellent communication, negotiation, and stakeholder management skills
  • Data-driven mindset with strong analytical skills and commercial acumen
  • Hands-on experience in sales forecasting, pipeline management, and revenue planning
  • Strategic thinking with ability to drive execution at ground level
  • Proficiency with CRM software (Salesforce, Zoho, etc.) and Excel

Preferred Qualifications:

  • Bachelors degree in Business, Sales, or Marketing (MBA preferred)
  • 5–10 years of relevant experience in sales, category/business management, or revenue leadership
  • Prior experience in managing a sales team and P&L ownership
  • Industry background in [FMCG / retail / e-commerce / healthcare /etc.]

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