
Category Manager
5 days ago
Role & responsibilities:
- Lead annual & monthly business planning for the category with ownership of volume & value targets.
- Analyze consumer behavior, market research, and business trends to generate actionable insights.
- Develop and execute brand communication campaigns in collaboration with creative agencies.
- Drive new product development & launches, including packaging, positioning, pricing, and GTM strategy.
- Manage consumer/trade promotions and measure effectiveness against KPIs.
- Oversee e-commerce marketing to drive category visibility, discoverability, and growth.
- Collaborate cross-functionally with Sales, Trade Marketing, R&D, Supply Chain, and Finance.
- Manage operational responsibilities including SKU creation, MRP changeovers, and workflow alignment.
Preferred candidate profile:
- Education: MBA/PGDM in Marketing from a premier institution (must have).
- Experience: 4-6 years, with at least 1 year as a Brand/Product Manager.
- Preferable: 2+ years of FMCG Sales experience as ASM or equivalent.
- Knowledge:
- FMCG Sales (Margins, GTM Approach, Outlet Types)
- Media planning, digital marketing, and e-commerce tools (AMS, Quick Commerce, Google Ads, Social Media)
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