Brand Manager

1 day ago

Chennai, Tamil Nadu, India MEDLEARN VISION HEALTH CARE SOLUTIONS PVT LTD Full time ₹ 8,00,000 - ₹ 18,25,200 per year

A Brand Manager is responsible for managing and overseeing all aspects of a brand's image, positioning, and marketing strategy to ensure it resonates with the target audience and drives business growth. They conduct market research to track industry trends and consumer behavior, develop marketing campaigns, and collaborate with cross-functional teams such as sales, marketing, and product development to align brand strategies. Brand Managers also monitor brand performance, analyze campaign results, manage budgets, and maintain relationships with stakeholders like influencers and media outlets.

Key responsibilities include:

  • Developing long-term brand strategies to strengthen market presence
  • Planning and executing marketing campaigns across multiple channels
  • Monitoring competitor activity and consumer trends to adjust strategies
  • Managing budgets and ensuring the brand aligns with company goals
  • Leading a team of marketing professionals and coordinating with external agencies
  • Organizing events such as product launches and promotional activities
  • Ensuring consistent brand messaging and maintaining brand standards

Job Types: Full-time, Permanent, Fresher

Pay: ₹16, ₹34,428.92 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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