Brand Manager – School

3 days ago

Chennai, Tamil Nadu, India The Banyan HR Consults Chennai Full time ₹ 8,00,000 - ₹ 24,00,000 per year

Job Title:
Brand Manager – School & Education Sector

Location:
Chennai, Tamil Nadu

Experience:
Minimum 8 Years

Salary:
Up to ₹12 LPA

Industry:
Education / EdTech / School Branding

Job Summary:

We are seeking an experienced and creative
Brand Manager
to lead brand strategy, communication, and positioning in the
school and education sector
. The ideal candidate will have a strong background in educational marketing, school branding, and campaign management to drive visibility, trust, and engagement across the region.

Key Responsibilities:

  • Develop and implement comprehensive
    brand strategies
    aligned with the organization's goals in the education segment.
  • Plan and execute
    marketing and branding campaigns
    (digital, print, and on-ground) to strengthen brand awareness.
  • Work closely with school management, principals, and academic teams to align branding efforts with institutional objectives.
  • Conduct
    market research
    and competitor analysis to identify brand opportunities and trends in the education sector.
  • Manage
    brand communications
    , PR activities, events, and partnerships to enhance brand image.
  • Collaborate with design, content, and digital teams for consistent brand messaging across all platforms.
  • Monitor and report
    brand performance metrics
    , campaign ROI, and market insights.
  • Lead
    creative campaigns
    for admissions, events, and school initiatives.
  • Ensure
    brand consistency
    in all communication and marketing collateral.
  • Manage relationships with external agencies, media partners, and vendors.

Key Skills & Competencies:

  • Proven experience in
    education marketing or school branding
    (mandatory).
  • Strong understanding of
    brand positioning, strategy, and communication
    .
  • Excellent leadership, presentation, and stakeholder management skills.
  • Proficiency in
    digital marketing, ATL/BTL campaigns, and social media management
    .
  • Creative mindset with strong analytical and problem-solving abilities.
  • Ability to handle multiple projects and meet deadlines in a fast-paced environment.

Qualifications:

  • Bachelor's / Master's degree in
    Marketing, Business Administration, Communications
    , or a related field.
  • Minimum
    8 years of relevant experience
    , preferably in
    school, education, or EdTech sector
    .

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