Brand Manager
2 days ago
Job description:
Key Responsibilities
- Develop and execute a comprehensive
brand strategy
aligned with company goals. - Strengthen brand identity and ensure consistency across all marketing materials and platforms.
- Plan and manage
digital campaigns
,
product launches
, and
exhibitions/events
. - Work closely with the design, engineering, and sales teams to craft engaging content that highlights our robotic innovations.
- Create and oversee marketing collaterals — brochures, videos, case studies, and product demos.
- Manage company presence on
social media
,
website
, and
press releases
. - Monitor campaign performance using analytics tools and optimize marketing ROI.
- Build brand partnerships and identify collaboration opportunities within the tech ecosystem.
Requirements
- Bachelor's or Master's degree in Marketing, Business, Communication, or related field.
- 3–5 years of experience
in Brand Management / Marketing, preferably in
Robotics, Technology, Electronics, or Industrial Automation
sectors. - Proven experience in
brand storytelling
,
digital marketing
, and
product positioning
. - Familiarity with tools such as
Adobe Creative Suite
,
Canva
,
Zoho/HubSpot CRM
, and
Google Analytics
. - Strong communication and leadership skills with an ability to manage cross-functional teams.
- Creative thinker with a passion for technology and innovation.
-
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