Brand Manager-FMCG

1 day ago

Chennai, Tamil Nadu, India Naturise Consumer Products Pvt Ltd Full time

Job description

Role & responsibilities

We are looking for a creative and strategic Brand Manager to lead the communication and positioning of Only Earth. The ideal candidate will be responsible for developing brand strategies & narrative, executing communication campaigns & organic content, and driving consumer engagement to strengthen brand equity and market presence.

Key Responsibilities:

  • Develop and execute brand positioning, messaging, visual identity and go-to-market strategies.
  • Analyse market trends, consumer behaviour, and competitive landscape to identify growth opportunities.
  • Ensure consistent brand identity and messaging across all touchpoints.
  • Plan and implement 360 marketing campaigns, including digital, ATL, BTL, and influencer collaborations.
  • Work closely with inhouse design, content creators, freelancers & vendor partners to produce engaging brand content.
  • Drive new product launches and promotional activities to boost brand awareness and sales, mainly through organic & storytelling means
  • Content creation skills through video, static & copy
  • Develop and execute trade marketing programs, in-store activations, and shopper marketing initiatives.
  • Collaborate with sales and distribution teams to ensure strong brand presence in retail and e-commerce channels.
  • Monitor pricing, promotions, and product placement strategies to optimize sales performance.
  • Track brand health metrics (awareness, perception, loyalty) and campaign effectiveness.
  • Conduct consumer research, focus groups, and surveys to gain actionable insights.
  • Optimize marketing strategies based on data-driven decisions and performance analytics.
  • Work closely with R&D, supply chain, and production teams for product innovation and packaging improvements.
  • Ensure compliance with regulatory and industry standards.

Key Qualifications & Skills:

  • Experience: 5+ years in brand management, marketing, or FMCG product management.
  • Industry Knowledge: Strong understanding of FMCG, retail, and consumer trends.

    Marketing Expertise: Proven ability to develop and execute ATL, BTL, and digital campaigns.
  • Analytical Mindset: Proficiency in data analysis, market research, and consumer insights tools.
  • Creativity & Innovation: Strong ability to develop compelling brand narratives and unique marketing activations.
  • Collaboration: Experience working with cross-functional teams, agencies, and external partners.
  • Project Management: Ability to manage multiple campaigns and projects simultaneously

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