Sr. Brand Manager- FMCG
2 days ago
The incumbent of the position shall handle Brand and P&L for assigned
FMCG categories.
Key Responsibilities
:
? Develop and execute long-term category strategies aligned with business goals.
? Conduct market analysis to identify trends, opportunities, and competitive threats.
? Oversee the lifecycle of products within the category
? Drive innovation and new product development in collaboration with R&D and other stakeholder teams.
? Manage category budgets, pricing, and profitability.
? Monitor and improve gross margins and cost structures.
? Collaborate with sales, supply chain, and other stakeholder to ensure successful product launches and promotions.
? Define and implement channel-specific strategies.
? Leverage consumer research and data analytics to guide decision-making.
? Stay updated on industry trends and regulatory changes.
? Lead and mentor a team of Assistant brand managers and executives
? Foster a culture of performance, innovation, and collaboration
Candidate Requirement:
- 4-7 years of experience in brand management of experience from FMCG - Food industry
- Education: MBA from premier institue
Location: Chennai
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