FMCG Strategist

  We're Hiring for FMCG Strategist

 Company Overview:

Food Buddies is the industry's leading food consultancy firm propelled to success by a young and dynamic team. We give life and form to ideas turning them into commercially scalable businesses. Our motto is to make every client's concept a success by listening, analysing, and delivering the right solution that saves time, money, and energy.

Our key verticals include:

• Food Product Development

• Food Industry Implementation

• Business Growth Strategy

• Food Branding

• Food Legal Compliance

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   Job Description:

We are looking for a seasoned FMCG Strategist-Sales / Marketing & Brand Strategy with expertise in FMCG, Route-to-Market (RTM), sales transformation, and branding. You will lead end-to-end execution of GTM strategy, distributor transformation, and on-ground capability building for food and beverage brands incubated at Food Buddies.

This role requires a deep understanding of FMCG field operations, the ability to align stakeholders and distributors, and basic knowledge of brand development and retail-facing marketing.

Qualifications & Experience:

• Minimum 7–10 years of experience in FMCG / CPG companies in sales strategy, branding, or execution roles

• Bachelor's degree in business, Marketing, or relevant field; MBA preferred

• Proven experience managing RTM transformation, beat planning, distributor alignment

• Knowledge of branding, pricing logic, packaging formats, and basic retail and digital marketing activation

• Strong communication and coordination skills across functional teams

• Fluency in Tamil and English is required; Hindi is a strong plus.

Desired Skills:

• FMCG Sales & Distribution

• Route-to-Market Strategy

• Channel Development & Beat Planning

• Distributor Training & Capability Building

• Branding & Portfolio Planning Awareness

• Retail and digital marketing Activation & Trade Marketing Support

• Strategic Thinking & Execution

• Performance Monitoring & Feedback Loops

• Multi-language Communication (Tamil, English, Hindi)

Roles & Responsibilities:

• Lead Route-to-Market (RTM) execution for General Trade (GT), Modern Trade, or HORECA channels.

• Train and align Area Sales Executives (ASEs), Distributors (AWs), and Sales Managers (ASMs) on beat design, service structure, and category handling.

• Support early-stage GTM rollout, providing on-ground guidance to teams and distributors.

• Monitor execution challenges like order booking, delivery beat issues, portfolio structure, and recommend corrective action.

• Coach ASEs and delivery teams to enhance sales performance and transition into new models.

• Align stakeholders on brand message, pricing architecture, and product bundling at the retail level.

• Collaborate with brand and marketing teams to ensure field teams understand product positioning.

• Provide field feedback and performance insights to senior leadership and the central war room.

• Consistently drive execution success in transformation territories across Tamil Nadu and beyond