Business Growth Strategist
21 hours ago
We're Hiring for Business Growth Strategist – Branding, Digital
Marketing, Sales
Location: Chennai – Padur
Company: Food Buddies
Experience: 15+ years
Industry: FMCG, Food & Beverage, Consumer Brands, Retail, D2C
Work Mode: Full-Time | Permanent
Food Buddies is the industry's leading food consultancy firm propelled to success
by a young and dynamic team. We give life and form to ideas—turning them into
commercially scalable businesses. Our motto is to make every client's concept a
success by listening, analyzing, and delivering the right solution that saves time,
money, and energy.
Our key verticals include:
•Food Product Development
•Food Industry Implementation
•Business Growth Strategy
•Food Branding
•Food Legal Compliance
Visit us at
Role Overview:
We are looking for an experienced Business Growth Strategist to lead and drive brand
positioning, digital- marketing strategy, channel planning, and revenue growth
across diverse FMCG/consumer brands. This role is highly strategic and advisory, but
demands a hands-on leader with a proven track record in building integrated growth
engines, cross-functional alignment, and data-driven decision-making.
This is a client-facing and leadership-level consulting role that collaborates closely with
marketing, sales, creative, analytics, and founder teams.
Qualifications & Experience
- Education
- Bachelor's degree in business, Marketing, or related field; MBA
- preferred
- Experience
- 15+ years in business growth, brand strategy, digital marketing, or
- sales leadership roles
- Domain
- Expertise
- FMCG, D2C, Retail, Food & Beverage, Consumer Goods
- Language Strong communication in English; regional language fluency is a plus
- Mindset Strategic, entrepreneurial, result-oriented, digitally agile.
Core Skills Required
• Business Growth Strategy
• Brand Architecture & Positioning
• Digital Marketing (Performance, SEO, Social, Content)
• Channel Strategy (D2C, Retail, Distribution)
• Sales Planning & Revenue Enablement
• Go-to-Market (GTM) Execution
• Customer Acquisition & Retention Strategy
• Data Analytics & KPI Dashboards
• Cross-functional Collaboration & Leadership
Roles & Responsibilities
Strategic Planning
• Design growth roadmaps across business units, product lines, or regions
• Conduct opportunity mapping, competitor benchmarking, and category strategy
• Align sales, brand, and digital growth functions with revenue KPIs
Brand & Market Development
• Refine brand identity, messaging, and positioning for B2C and B2B markets
• Support packaging, pricing, and market segmentation strategies
• Guide storytelling and visual branding with internal teams or external partners
Digital Growth Enablement
• Define digital marketing strategy including paid media, content, SEO, email, and
CRM
• Collaborate with digital agencies or internal teams to plan and execute
campaigns
• Review performance analytics and drive ROI-based decision-making
Channel Expansion & Sales Support
• Develop integrated GTM plans across retail, distributor, and D2C channels
• Optimize sales funnel, conversion strategies, and partner networks
• Implement sales enablement tools and performance management dashboards
Advisory & Leadership
• Serve as a strategic advisor to client founders or senior leadership
• Facilitate quarterly business reviews, growth workshops, and planning sprints
• Mentor internal teams in marketing, sales, or brand development.
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