Business Growth Strategist

19 hours ago

Chennai, Tamil Nadu, India Foodbuddies Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're Hiring for Business Growth Strategist – Branding, Digital

Marketing, Sales

Location: Chennai – Padur

Company: Food Buddies

Experience: 15+ years

Industry: FMCG, Food & Beverage, Consumer Brands, Retail, D2C

Work Mode: Full-Time | Permanent

Food Buddies is the industry's leading food consultancy firm propelled to success

by a young and dynamic team. We give life and form to ideas—turning them into

commercially scalable businesses. Our motto is to make every client's concept a

success by listening, analyzing, and delivering the right solution that saves time,

money, and energy.

Our key verticals include:


•Food Product Development


•Food Industry Implementation


•Business Growth Strategy


•Food Branding


•Food Legal Compliance

Visit us at

Role Overview:

We are looking for an experienced Business Growth Strategist to lead and drive brand

positioning, digital- marketing strategy, channel planning, and revenue growth

across diverse FMCG/consumer brands. This role is highly strategic and advisory, but

demands a hands-on leader with a proven track record in building integrated growth

engines, cross-functional alignment, and data-driven decision-making.

This is a client-facing and leadership-level consulting role that collaborates closely with

marketing, sales, creative, analytics, and founder teams.

Qualifications & Experience

  • Education
  • Bachelor's degree in business, Marketing, or related field; MBA
  • preferred
  • Experience
  • 15+ years in business growth, brand strategy, digital marketing, or
  • sales leadership roles
  • Domain
  • Expertise
  • FMCG, D2C, Retail, Food & Beverage, Consumer Goods
  • Language Strong communication in English; regional language fluency is a plus
  • Mindset Strategic, entrepreneurial, result-oriented, digitally agile.

Core Skills Required


• Business Growth Strategy


• Brand Architecture & Positioning


• Digital Marketing (Performance, SEO, Social, Content)


• Channel Strategy (D2C, Retail, Distribution)


• Sales Planning & Revenue Enablement


• Go-to-Market (GTM) Execution


• Customer Acquisition & Retention Strategy


• Data Analytics & KPI Dashboards


• Cross-functional Collaboration & Leadership

Roles & Responsibilities

Strategic Planning


• Design growth roadmaps across business units, product lines, or regions


• Conduct opportunity mapping, competitor benchmarking, and category strategy


• Align sales, brand, and digital growth functions with revenue KPIs

Brand & Market Development


• Refine brand identity, messaging, and positioning for B2C and B2B markets


• Support packaging, pricing, and market segmentation strategies


• Guide storytelling and visual branding with internal teams or external partners

Digital Growth Enablement


• Define digital marketing strategy including paid media, content, SEO, email, and

CRM


• Collaborate with digital agencies or internal teams to plan and execute

campaigns


• Review performance analytics and drive ROI-based decision-making

Channel Expansion & Sales Support


• Develop integrated GTM plans across retail, distributor, and D2C channels


• Optimize sales funnel, conversion strategies, and partner networks


• Implement sales enablement tools and performance management dashboards

Advisory & Leadership


• Serve as a strategic advisor to client founders or senior leadership


• Facilitate quarterly business reviews, growth workshops, and planning sprints


• Mentor internal teams in marketing, sales, or brand development.

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