Web Content Strategist

23 hours ago


Cochin, Kerala, India GMI Interactive Full time ₹ 2,00,000 - ₹ 6,00,000 per year

We are looking for a talented and analytical Web Content Strategist to plan, structure, and manage digital content across websites and online platforms. The ideal candidate should understand UI principles, user behaviour, and content architecture, ensuring that all website content enhances user experience and supports business goals.

Key Responsibilities

  • Develop and execute content strategies that improve user engagement and website performance.
  • Collaborate with UI/UX and development teams to ensure content aligns with design and technical requirements.
  • Manage website content, including updates, restructuring, and optimization.
  • Conduct content audits and identify gaps, inconsistencies, and improvement areas.
  • Work with marketing teams to ensure content supports SEO, branding, and campaign objectives.
  • Ensure consistency in tone, messaging, and formatting across all digital properties.
  • Monitor content performance through analytics tools and provide strategic recommendations.
  • Coordinate with writers, designers, and developers to implement content plans.

Required Skills & Experience

  • 1- 2 years of experience as a Web Content Strategist, Content Manager, or similar role.
  • Understanding of UI technologies and their impact on content placement and user flow.
  • Strong experience in content planning, content mapping, and structuring digital content.
  • Knowledge of CMS tools (WordPress, Drupal, or similar).
  • Ability to translate business needs into effective content frameworks.
  • Excellent communication, analytical thinking, and project management skills.

Notice Period: 30 60 Days.


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