Digital Marketing and SEO Specialist

2 weeks ago

Bengaluru, Karnataka, India Waakif Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We're looking for a hands-on
Digital Marketing & SEO Executive
who understands how to grow traffic, generate leads, and build brand visibility across digital platforms. You'll be responsible for planning, executing, and optimizing campaigns that actually move numbers — not just impressions.

What You'll Do

  • Develop and execute SEO strategies to improve organic rankings and website traffic.
  • Conduct keyword research, competitor analysis, and backlink audits.
  • Optimize on-page elements — meta tags, headings, content structure, internal linking, etc.
  • Plan and run Google Ads, Meta Ads, and other paid campaigns when required.
  • Track and analyze performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
  • Collaborate with the content and design team to create SEO-friendly blogs, landing pages, and marketing assets.
  • Manage and grow social media presence across key platforms.
  • Suggest data-backed improvements for conversion rates and user engagement.
  • Stay updated on algorithm changes, marketing trends, and new digital tools.

What You'll Bring

  • 1–3 years of experience in SEO or digital marketing (agency or brand side).
  • Strong knowledge of on-page, off-page, and technical SEO.
  • Familiarity with Google Ads, Meta Business Suite, and analytics dashboards.
  • Good understanding of content marketing and keyword intent.
  • Comfort with tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Tag Manager.
  • Ability to analyze data, spot trends, and turn insights into action.
  • Strong communication and coordination skills.

Bonus Points If You Have

  • Experience with WordPress, Shopify, or Webflow.
  • Basic knowledge of HTML, schema markup, or Core Web Vitals.
  • Exposure to email automation or WhatsApp marketing tools.
  • A genuine interest in restaurants, retail, or SaaS products (since that's our world).

What You'll Get

  • Fast-paced learning with full ownership of projects.
  • Opportunity to experiment and implement your own strategies.
  • Work directly with the founding and growth team.
  • Performance-based incentives and growth opportunities.

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