Digital Marketing Specialist

We are a premium Skin and Hair clinic committed to offering advanced dermatological and cosmetic treatments. Our mission is to deliver customized, results-driven care in a professional, technology-enabled setting. We are now seeking a performance-driven
Digital Marketing Specialist
 to take our brand to the next level and generate high-quality leads.

Job Summary:

We are looking for a
Digital Marketing Specialist
 with hands-on experience in the beauty, wellness, or healthcare industry—preferably someone who has worked with leading brands like
Kaya Skin Clinic, VLCC, ISAAC Luxe, Bodycraft, etc.
 The ideal candidate should be skilled in
creating engaging content
, executing
lead generation campaigns
, and managing a wide range of
digital marketing platforms
 to drive brand awareness and client acquisition.

Key Responsibilities:

1. Lead Generation & Performance Marketing

• Plan and execute paid marketing campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube focused on generating quality leads.
• Optimize campaigns to maximize ROI and reduce CPL (Cost Per Lead).
• Monitor analytics and KPIs to track lead quality, conversion rates, and campaign effectiveness.
• Work closely with the sales/CRM team to align campaigns with business goals and ensure proper follow-up of leads.

2. Content Creation & Social Media

• Develop high-quality, engaging, and educational content tailored for the skin, hair, and aesthetics industry.
• Create a monthly content calendar covering posts, stories, reels, and ads.
• Write compelling captions, blogs, and scripts for short videos and testimonials.
• Work with designers and video editors to create professional-grade creatives.

3. SEO & Website Management

• Optimize website content for SEO and user experience.
• Collaborate with developers and designers to update landing pages and service pages.
• Conduct regular SEO audits and implement best practices for on-page and off-page SEO.

4. Influencer & Reputation Management

• Identify and collaborate with influencers and micro-influencers relevant to the brand.
• Manage online reputation through reviews on Google, Practo, Justdial, etc.
• Monitor brand mentions and respond to client queries and feedback across platforms.

5. Reporting & Analysis

• Prepare weekly and monthly reports on campaign performance, lead quality, and digital metrics.
• Use tools like Google Analytics, Meta Ads Manager, Google Tag Manager, SEMrush, etc.

Key Requirements:

• 3–6 years of digital marketing experience
  , preferably in the
  skin, hair, wellness, or aesthetic healthcare
   domain.
• Prior experience working with
  premium brands like Kaya, VLCC, ISAAC, Bodycraft, etc.
   is
  highly preferred
  .
• Strong knowledge of
  Meta Ads, Google Ads, SEO, email marketing
  , and
  lead funnels
  .
• Excellent skills in
  content creation
  , storytelling, and audience engagement.
• Experience in
  campaign budgeting, performance tracking, and ROI reporting
  .
• Up-to-date with
  current trends in skincare, haircare, and cosmetic treatments
  .
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and stakeholders.

Preferred Tools:

• Meta Business Suite
• Google Ads & Analytics
• Canva / Adobe Suite
• Mailchimp / HubSpot (for email campaigns)
• WordPress or similar CMS
• SEMrush / Ahrefs / Ubersuggest
• WhatsApp Business / CRM Tools

Qualifications:

• Bachelor's or Master's degree in
  Marketing, Communications, Digital Media
  , or a related field.
• Certification in Digital Marketing (e.g., Google, HubSpot, Meta Blueprint) is a plus.

What We Offer:

• Competitive Salary + Incentives based on performance
• Opportunity to work with an emerging premium skincare brand
• A creative and growth-driven environment
• Learning and development support

To Apply:

Send your updated resume, portfolio of campaigns/content, and expected CTC to with the subject line:

• "Application for Digital Marketing Specialist – Skin & Hair Clinic"