Lead Marketing

Godrej Constructions

Godrej Construction's mission is to create a world where nature and progress can co-exist harmoniously. From producing greener construction materials to solving the pressing issue of construction waste, Godrej Construction is present in every stage of the real estate development life cycle.

The services offered by Godrej Construction include manufacturing sustainable construction materials, providing environmental engineering solutions, and helping deliver holistic spaces to customers through our construction and civil engineering services, as well as horticulture and landscape management. The lean manufacturing culture encourages the elimination of waste, creates better value, and ensures faster delivery.

The business also leases out and maintains commercial properties, catering to clients of different sizes and needs across industries. Its engineering expertise enables it to build and fit-out office spaces according to client specifications.

Godrej Construction also has a ready-mix concrete plant and a well-equipped central concrete laboratory to ensure consistency and quality. Focused on the environment, all Godrej Construction projects bear the Green Building Council (IGBC) certification.

Godrej Construction is the only corporate in India with a globally certified Environment Management System.

KRA:

• Marketing & Communication Strategy:
  Conceptualize and implement the strategy of best-in-class Marketing for GC with an objective to improve its brand visibility.
• Marketing Project Planning:
  Ensuring that marketing initiatives and activities are properly planned and structured to ensure their coherency, and the best quality and performance from all team members and internal as well as external stakeholders involved.
• Process Management:
  Building optimized SOPs and implementing them to ensure successful collaboration and efficient team work across the teams.
• Technology Management:
  Responsible for managing the technical aspects of our marketing tech stack and ensuring its interoperability.
• Data and Performance Analysis:
  Responsible for ensuring the production and quality of monthly dashboards across the marketing function and the tracking of KPIs to assess the effectiveness and performance of our marketing initiatives. Provide ad-hoc analyses and insights on all ongoing marketing activities.
• Communication and Branding across all customer touch points, including internal as well as external stakeholders.
• Budget Management:
  Track and reconcile spend, ensure optimal utilization of the marketing budget.

Description:

• Create and execute Marketing strategy and communication to support the development and growth of business.
• Develop clear and compelling brand and communication strategies to drive brand awareness and recognition for GC, in line with Corporate guidelines.
• Develop and refine a comprehensive lead generation strategy for Construction Materials business.
• Plan, oversee and execute marketing campaigns across various channels, including digital, traditional and social media.
• Develop reliable and cost-efficient network of agencies and partners as well as optimize and track the marketing and communication budget in line with organization plan.
• Manage various marketing and creative agencies.

Essential Qualification & Experience:

• Minimum of 15 years of relevant experiences majorly in B2B marketing, with a proven track record in (but not limited to) Lead/Demand Generation, Data Analytics, Social Media, Branding & Communications, Consumer Behaviour.
• Post Graduate or Graduate degree, MBA with specialization in Marketing.

Special Skills Required

• Excellent Communication skills both written and verbal
• Ability to make business presentations
• Marketing domain expertise
• Good data analytics skills
• Digital marketing and social media experience skills.
• Experience in creative and collateral creation
• Strong interpersonal skills
• Effective presentation skills