Marketing Lead

3 days ago

Mumbai, Maharashtra, India Reliance Brands Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Location:
Mumbai

Reporting To:
Business Head

Department:
Marketing

Experience:
10–15 years in fashion/lifestyle/retail, with at least 4–5 years in a leadership role

Job Summary:

We are seeking a dynamic and strategic
Brand Marketing Head
to lead the marketing function. The ideal candidate will bring a strong understanding of fashion and lifestyle consumer behavior, with proven experience in building aspirational brands, driving omni-channel marketing strategies, and delivering impactful campaigns that resonate with modern, style-conscious men.

Key Responsibilities:

1. Brand Strategy & Positioning

  • Define and refine the brand's positioning, personality, and communication tone in line with market trends and customer expectations.
  • Develop long-term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
  • Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in-store media.

2. Marketing Planning & Execution

  • Create and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments.
  • Manage end-to-end campaign development – concept, creative brief, content, media planning, execution, and performance tracking.
  • Coordinate with creative agencies, content teams, stylists, and photographers to develop best-in-class assets.

3. Digital & Performance Marketing

  • Partner with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels.
  • Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence.
  • Monitor customer engagement and optimize campaigns based on insights and analytics.

4. Retail & Visual Merchandising Support

  • Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays.
  • Plan and execute localized retail activations and launch events in high-performing regions or flagship stores.

5. PR, Events & Collaborations

  • Build strong relationships with media, stylists, and fashion editors to drive earned coverage.
  • Identify and manage high-impact brand collaborations, sponsorships, and events aligned with brand ethos.

6. Market & Consumer Insights

  • Conduct competitor benchmarking and trend analysis regularly.
  • Lead consumer research initiatives to refine targeting, pricing, and messaging strategies.

Key Requirements:

  • Master's degree or equivalent in Marketing, Fashion Management, or Business Administration.
  • 10–15 years of progressive experience in fashion, lifestyle, or premium consumer goods.
  • Proven track record of leading brand marketing for a premium or luxury brand (menswear preferred).
  • Deep understanding of fashion trends, luxury positioning, and customer psychographics.
  • Strong creative sensibility with data-driven decision-making skills.
  • Experience in managing cross-functional teams, agencies, and large-scale budgets.
  • Excellent communication, stakeholder management, and leadership abilities.

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