Sales Head

2 days ago

Madhyamgram Kolkata West Bengal, India Kingston Educational Institute Full time ₹ 60,00,000 - ₹ 80,00,000 per year

Role Overview

The Sales Head (Educational Vertical) will spearhead Kingston's student acquisition, outreach, and regional marketing strategy across multiple states.

This is a field-based leadership role (not a desk job) — designed for a strategic and execution-driven professional who can mobilize, lead, and inspire on-ground sales teams, drive institutional partnerships, and translate marketing strategy into measurable admission growth.

The incumbent will lead a multi-tier field sales force executing BTL (Below-The-Line) activities, including on-ground promotions, local events, and outreach campaigns in West Bengal, Jharkhand, Bihar, Assam, and other North-Eastern states — working closely with Counselling, Telecalling, Digital Marketing, and MIS Departments to ensure a seamless admissions funnel from lead generation to enrollment.

Key Responsibilities

  • Plan, lead, and execute extensive BTL marketing campaigns across regions to generate qualified leads and admissions.
  • Recruit, train, and manage district-level sales officers and outreach representatives to ensure effective campaign delivery and performance tracking.
  • Design and execute territory-wise sales and admission targets, linked with incentive structures and performance KPIs.
  • Implement BTL activities including:
  • School and college visits for outreach and student interaction
  • Housing complex activations and community engagement drives
  • Tie-ups with coaching institutions, private tutor centers, and educational hubs
  • Participation in local events, fairs, and cultural gatherings
  • Outreach in panchayat offices, local clubs, community halls, and youth centers
  • Collaboration with district education offices and local influencers
  • Coordinate with counselling, telecalling, and digital marketing teams for lead conversion and pipeline tracking.
  • Monitor and analyze funnel performance via CRM tools (LeadSquared, Smartflo, WhatsApp, RCS dashboards) to ensure data-driven decision-making.
  • Build sustainable partnerships with schools, agents, and educational networks across key markets.
  • Conduct weekly and monthly business reviews with the President and Secretary, supported by performance dashboards and MIS reports.
  • Develop sales training manuals, reporting templates, and SOPs for regional consistency.
  • Collaborate with the HR Department for manpower planning, team expansion, and performance evaluation.

Job Type: Full-time

Pay: ₹30, ₹60,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance

Work Location: In person

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