Performance Marketing Executive

2 weeks ago

Malad Mumbai Maharashtra, India Optimaio Full time ₹ 25,000 - ₹ 35,000 per year

Performance Marketing Executive

Location: Mumbai (On-site)

Company: Optimaio

Optimaio is seeking a Performance Marketing Executive to help plan, execute, and optimize digital ad campaigns across platforms. This role is ideal for someone with hands-on experience in Meta and Google Ads who's confident in client communication and eager to take ownership of performance outcomes.

Key Responsibilities

  • Plan, set up, and manage paid advertising campaigns across Meta Ads Manager and Google Ads, along with other relevant platforms.
  • Attend client performance review calls and communicate campaign insights effectively.
  • Continuously monitor campaign performance and assist in optimizations to improve ROI.
  • Work on audience segmentation, ad creative planning, and budget allocation.
  • Generate weekly and monthly performance reports with clear insights and recommendations.
  • Collaborate with internal teams for creative strategy and landing page optimization.
  • Use tools like Google Analytics, Meta Business Suite, and other analytics platforms as required.

Requirements

  • 1–2 years of proven experience managing Meta and Google Ads campaigns.
  • Strong understanding of ad metrics (CTR, CPA, ROAS, Conversion Rate, etc.).
  • Excellent communication and presentation skills for client interactions.
  • Analytical mindset with attention to detail and performance data interpretation.
  • Proactive, self-driven, and capable of managing multiple campaigns simultaneously.
  • Must be based in Mumbai and available to work from the office.

Perks

  • Work directly on live eCommerce and D2C brand campaigns.
  • Exposure to multi-channel performance strategy and real client accounts.
  • Learn from a team driving measurable growth for fast-scaling D2C brands.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Work Location: In person

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