
D2C Performance Marketing Specialist
4 days ago
Job Title:
D2C Performance Marketing Specialist
Location:
Delhi
Job Type:
Full-time
About Us:
Fitspire is a D2C health and wellness brand, empowering individuals to achieve their fitness goals without sacrificing the taste through high-quality various range of protein supplements and wellness products. We're looking for a seasoned Performance Marketing Head to lead our digital marketing efforts and drive business growth.
Job Summary:
We're seeking an experienced
D2C Performance Marketing Specialist
to develop and execute data-driven marketing strategies across Meta and Google Ads, leveraging our Shopify website. The ideal candidate will have expertise in performance marketing, digital advertising, and e-commerce, with a proven track record of driving conversions, revenue growth, and ROI optimization.
Key Responsibilities
:
- Meta and Google Ads Management:
- Develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads.
- Manage ad budgets, bidding strategies, and campaign optimization.
- Ensure seamless integration with Shopify website.
- Performance Marketing Strategy:
- Analyze market trends, consumer behavior, and competitor activity.
- Develop data-driven marketing plans to drive conversions, revenue, and customer acquisition.
- Campaign Optimization:
- Monitor campaign performance, identify areas for improvement, and implement optimizations.
- Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.
- *eam Management:
- Ensure collaboration with cross-functional teams (creative, analytics, sales).
- Analytics and Reporting:
- Track and analyze key performance indicators (KPIs) such as ROAS, CAC, RTO and conversion rates.
- Provide regular reporting and insights to stakeholders.
Requirements:
5+ years of experience in Consumer brand performance marketing only , digital advertising, or e-commerce.
Proven expertise in Meta and Google Ads, with experience managing large-scale campaigns for consumer brands .
Strong understanding of Shopify platform and e-commerce marketing.
Data-driven mindset with excellent analytical and problem-solving skills.
Leadership experience, with ability to manage and mentor teams / agencies if any .
Excellent communication and project management skills.
Nice to Have:
Experience in health and wellness industry.
Knowledge of attribution modeling and marketing mix modeling.
Familiarity with marketing automation tools and CRM systems& affiliate's marketing .
What We Offer:
Competitive salary and performance-based bonuses.
Opportunities for professional growth and development.
Collaborative and dynamic work environment.
Flexible work arrangements.
open to work for 6days a week with no hybrid mode
If you're a motivated and results-driven performance marketer with a passion for health and wellness, we'd love to hear from you
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