
D2C PPC Specialist
17 hours ago
Job Title: D2C PPC Specialist
Location:
Connaught Place, New Delhi
Employment Type:
Full-time
About the Role
We're looking for a detail-oriented
D2C PPC Specialist
who can directly manage and scale paid advertising campaigns for our e-commerce brand while also overseeing our Shopify website. This role is execution-heavy and ideal for someone who enjoys getting hands-on with both ad platforms and store performance data to drive growth.
Key Responsibilities
PPC (D2C Performance Campaigns):
- Set up, manage, and optimize paid campaigns across Google Ads and Meta Ads tailored for D2C growth.
- Perform keyword research, audience segmentation, and competitor benchmarking.
- Track KPIs (CTR, CPC, ROAS, conversions) and continuously optimize campaigns for efficiency.
- Test ad creatives, audiences, and landing pages to improve cost-effectiveness and scalability.
- Stay updated with platform changes, D2C trends, and best practices.
Shopify (Hands-on Execution):
- Maintain and update the Shopify store — products, collections, and content.
- Optimize website speed, layout, and user journey to maximize conversions.
- Install/configure Shopify apps as needed for store functionality.
- Troubleshoot issues and implement fixes independently or with minimal developer support.
- Monitor analytics to ensure smooth operations and highlight areas for improvement.
Qualifications & Skills
- 1–3 years of hands-on experience with Shopify store management.
- Proven track record of running high-performing PPC campaigns for D2C brands.
- Solid understanding of e-commerce funnels, CRO, and SEO fundamentals.
- Familiarity with tools like Google Analytics, Tag Manager, and Meta Ads Manager.
- Basic HTML/CSS knowledge is a plus but not mandatory.
- Strong analytical and problem-solving skills with attention to detail.
What We Offer
- Competitive salary with performance-based bonuses.
- Opportunity to work in a fast-growing D2C e-commerce environment.
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