PPC Specialist

19 hours ago

Delhi, Delhi, India GOODWEEKS TOURISM Full time ₹ 6,00,000 - ₹ 12,00,000 per year

PPC Specialist | GOODWEEKS TOURISM

Location: Coworks, WorldMark 1, Aerocity

About GOODWEEKS TOURISM

GOODWEEKS TOURISM is India's emerging ultra-luxury travel brand, offering curated, high-end experiences to High Net-Worth Individuals (HNIs). From private jets and luxury safaris to wellness retreats and fully customized international tours — we craft journeys that redefine indulgence.

Our philosophy is simple: Creating Moments, Not Just Trips.

As we continue to scale our brand presence, we're looking for a data-driven and detail-oriented PPC Specialist to lead our online advertising efforts. This is a key role for someone who combines analytical precision with creative strategy to drive performance, visibility, and ROI across digital platforms.

Key Responsibilities

  • Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
  • Conduct in-depth keyword research to identify high-performing opportunities.
  • Write compelling ad copy and optimize landing pages to enhance conversion rates.
  • Monitor key performance metrics (CTR, CPC, CPA, ROAS, etc.) and identify improvement opportunities.
  • Perform A/B testing to refine creatives, audience targeting, and bidding strategies.
  • Continuously optimize campaigns to maximize ROI within allocated budgets.
  • Collaborate with the marketing and content teams to align PPC initiatives with broader brand and business goals.
  • Generate regular performance reports and present actionable insights.
  • Stay current with the latest trends and best practices in paid advertising and digital marketing.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience managing PPC campaigns (Google Ads Certification preferred).
  • Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, SEMrush, and similar tools.
  • Excellent understanding of conversion tracking, remarketing, and audience segmentation.
  • Strong written and verbal communication skills.
  • Experience with SEO integration and how it complements paid search (preferred).
  • Familiarity with Meta Ads, Amazon Ads, and YouTube Ads is a plus.

What We Offer

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic and creative digital marketing team.
  • Exposure to cutting-edge digital marketing strategies in the luxury travel industry.
  • Continuous learning and professional growth opportunities.

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