Performance Marketing
2 days ago
Job Title: Performance Marketing Manager
Experience - 3-5yrs
Company - Jagat Pharma Pvt. Ltd.
Monthly Budget - upto Rs. 7,20,000/-
About the Role
We are looking for a data-driven and highly motivated
Performance Marketing Manager
to lead and scale our digital marketing efforts across
D2C and third-party platforms
. The ideal candidate will be well-versed in
Google Ads, Meta Ads (Facebook & Instagram) V-serve, Criteo, Taboola, and affiliate networks
. You will be responsible for driving customer acquisition, sales, and ROI through multi-channel performance campaigns.
Key Responsibilities
- End-to-end ownership of performance campaigns
across: - D2C Platforms
: Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram). - Programmatic & Native Ads
: V-serve, Criteo, Taboola, Outbrain, DV360. - Affiliate & Third-Party Channels
: Manage networks, publishers, and performance partners. - Drive
traffic, conversions, and ROAS
across D2C website. - Conduct
A/B testing
on ad creatives, audience targeting, bidding strategies, and landing pages. - Optimize campaign budgets, monitor spends, and ensure efficient
CAC vs LTV balance
. - Analyze data, prepare detailed performance reports, and present insights to leadership.
- Collaborate with
design, content, and product teams
to create high-performing campaigns. - Explore new
ad technologies, growth hacks, and emerging platforms
.
Required Skills & Experience
- 3–5 years of experience in
performance marketing
D2C. - Proven expertise in:
- Google Ads
(Search, Display, YouTube, Performance Max). - Meta Ads
(Facebook & Instagram). - V-serve, Criteo, Taboola, Outbrain, and other third-party platforms
. - Affiliate marketing
– onboarding & managing partners. - Strong grasp of
digital marketing funnels, attribution models, and retargeting
. - Excellent analytical & reporting skills (Excel, GA4, Ads Manager).
- Ability to manage large budgets with focus on ROI & scale.
Preferred Qualifications
- Experience with
D2C brands & high-growth eCommerce companies
. - Hands-on knowledge of
pixel tracking, CRM integrations, and conversion API
. - Google Ads & Meta Ads certifications preferred.
What We Offer
- Opportunity to work with
fast-scaling D2C brands
. - Ownership of
multi-channel performance marketing budgets
. - A collaborative environment with focus on
growth, learning, and innovation
.
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