Performance Marketing

15 hours ago

Delhi, Delhi, India Cellecor Gadgets Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Description

Join Cellecor Gadgets Ltd, a proud Indian brand dedicated to expanding possibilities. We champion innovation and are proudly serving India with cutting-edge technology and gadgets. At Cellecor, we are shaping the future with our trendsetting products and solutions, driving progress and making a mark in the industry.

Department:
Marketing

Experience:
2 to 6 years

Salary:
Up to ₹12 LPA

Company:
Cellecor Gadgets Limited

Industry:
Consumer Electronics / D2C / E-commerce

Key Responsibilities:

  • Plan and execute paid marketing campaigns
    across Google Ads, Facebook, Instagram, YouTube, and other digital platforms to drive traffic, conversions, and ROI.
  • Manage performance marketing budgets and ensure efficient spend across channels.
  • Conduct
    A/B testing
    on ad creatives, landing pages, and targeting strategies to improve performance.
  • Monitor and optimize
    campaign KPIs
    : CTR, CPC, ROAS, CPA, conversions, and more.
  • Collaborate with the content, design, and product teams to align campaign strategies.
  • Leverage tools like
    Google Analytics, Meta Ads Manager, Google Ads, and Data Studio
    to track performance and generate reports.
  • Implement retargeting strategies and
    customer acquisition funnels
    across digital platforms.
  • Analyze competitor campaigns and market trends to identify growth opportunities.
  • Contribute to the overall digital strategy to boost brand visibility and sales.

Required Skills:

  • 2–6 years of hands-on experience in
    performance/digital marketing
    .
  • Proven track record of
    managing D2C campaigns
    and achieving high ROAS.
  • Strong understanding of digital media buying, attribution, tracking, and reporting.
  • Proficiency in platforms:
    Google Ads, Meta (Facebook/Instagram) Ads, YouTube Ads, GA4, Google Tag Manager.
  • Good analytical skills and ability to interpret campaign data into actionable insights.
  • Experience with
    e-commerce platforms (e.g., Shopify, WooCommerce)
    is a plus.
  • Ability to work in a fast-paced, deadline-driven environment.

Nice to Have:

  • Experience in
    electronics or gadget-based D2C
    brands.
  • Familiarity with marketing automation tools (e.g., Klaviyo, WebEngage).
  • Knowledge of SEO, affiliate marketing, and influencer marketing.

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