Paid Campaigns Manager, Hospital Chain

3 days ago

Bengaluru, Karnataka, India Aster DM Healthcare Full time ₹ 1,04,000 - ₹ 1,30,878 per year

PAID CAMPAIGN MANAGER

Job Overview:

The Paid Campaigns Manager will lead the strategy, execution, and optimization of paid digital campaigns across all digital platforms for a multi-location hospital chain. The role requires a deep understanding of healthcare consumer behavior, compliance with healthcare advertising guidelines, and expertise in performance marketing.

Key Responsibilities:

  • Campaign Strategy & Planning:

  • Develop and implement paid media strategies for patient acquisition, service-line promotion, and brand awareness.

  • Coordinate with hospital units to understand services and seasonal demand for tailored campaigns.

  • Campaign Execution:

  • Manage Google Ads, Meta Ads (Facebook/Instagram), YouTube, programmatic display, and remarketing campaigns.

  • Create and oversee PPC, display, video, and retargeting campaigns.

  • Performance Optimization:

  • Continuously monitor, analyze, and optimize campaigns based on KPIs like CPL, ROI, CTR, conversions, etc.

  • A/B testing of ad creatives, landing pages, and audiences.

  • Collaboration & Coordination:

  • Work closely with internal teams (content, creative, CRM) and external digital agencies.

  • Coordinate with hospital operations teams to ensure lead quality and conversion tracking.

  • Reporting & Insights:

  • Generate weekly/monthly performance reports.

  • Provide actionable insights and forecast budget and performance.

  • Budget Management:

  • Allocate and monitor monthly paid media budgets across channels and geographies.

  • Ensure efficient use of budget to maximize ROI.

  • Compliance:

  • Ensure all campaigns meet healthcare advertising regulations and patient data privacy standards (e.g., HIPAA or local equivalents).

Key Requirements:

  • Bachelor's degree in Marketing, Digital Media, or related field (MBA preferred).
  • Strong experience with Google Ads, Meta Business Suite, and analytics tools (Google Analytics, Looker Studio, etc.).
  • Knowledge of healthcare services and patient journey mapping.
  • Hands-on experience managing multi-location or region-based campaigns.
  • Strong analytical, communication, and project management skills.

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