
Paid Campaigns Manager, Hospital Chain
2 weeks ago
PAID CAMPAIGN MANAGER
Job Overview:
The Paid Campaigns Manager will lead the strategy, execution, and optimization of paid digital campaigns across all digital platforms for a multi-location hospital chain. The role requires a deep understanding of healthcare consumer behavior, compliance with healthcare advertising guidelines, and expertise in performance marketing.
Key Responsibilities:
Campaign Strategy & Planning:
Develop and implement paid media strategies for patient acquisition, service-line promotion, and brand awareness.
Coordinate with hospital units to understand services and seasonal demand for tailored campaigns.
Campaign Execution:
Manage Google Ads, Meta Ads (Facebook/Instagram), YouTube, programmatic display, and remarketing campaigns.
Create and oversee PPC, display, video, and retargeting campaigns.
Performance Optimization:
Continuously monitor, analyze, and optimize campaigns based on KPIs like CPL, ROI, CTR, conversions, etc.
A/B testing of ad creatives, landing pages, and audiences.
Collaboration & Coordination:
Work closely with internal teams (content, creative, CRM) and external digital agencies.
Coordinate with hospital operations teams to ensure lead quality and conversion tracking.
Reporting & Insights:
Generate weekly/monthly performance reports.
Provide actionable insights and forecast budget and performance.
Budget Management:
Allocate and monitor monthly paid media budgets across channels and geographies.
Ensure efficient use of budget to maximize ROI.
Compliance:
Ensure all campaigns meet healthcare advertising regulations and patient data privacy standards (e.g., HIPAA or local equivalents).
Key Requirements:
- Bachelor's degree in Marketing, Digital Media, or related field (MBA preferred).
- Strong experience with Google Ads, Meta Business Suite, and analytics tools (Google Analytics, Looker Studio, etc.).
- Knowledge of healthcare services and patient journey mapping.
- Hands-on experience managing multi-location or region-based campaigns.
- Strong analytical, communication, and project management skills.
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