
Assistant Manager, Paid Campaign
3 days ago
Employment Type: Full-Time
Job Overview:
The Assistant Manager will support the Paid Campaigns Manager in planning, executing, and optimizing paid advertising campaigns across digital platforms for a hospital chain. The role is ideal for someone with hands-on experience in campaign management and an eagerness to grow in a high-performance, regulated industry.
Key Responsibilities:
- Assist in the creation and management of paid ad campaigns across platforms like Google Ads, Meta, YouTube, and more.
- Monitor daily campaign performance and flag issues or optimization opportunities.
- Coordinate with design and content teams for ad creatives and landing pages.
- Track leads, conversion events, and collaborate with CRM/operations to ensure lead quality.
- Prepare campaign reports and performance dashboards.
- Maintain and update campaign trackers, budgets, and schedules.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Stay updated on latest digital trends and ad platform changes.
Key Requirements:
- Bachelors degree in Marketing, Mass Communication, or related field.
- Minimum 2 years of hands-on experience with paid digital campaigns.
- Familiarity with Google Ads, Meta Ads, Google Analytics, and Excel/Google Sheets.
- Strong attention to detail and ability to multitask.
- Healthcare/medical marketing experience is a plus.
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