Assistant Manager, Paid Campaign

3 days ago


Bengaluru, Karnataka, India Aster DM Healthcare Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Employment Type: Full-Time

Job Overview:

The Assistant Manager will support the Paid Campaigns Manager in planning, executing, and optimizing paid advertising campaigns across digital platforms for a hospital chain. The role is ideal for someone with hands-on experience in campaign management and an eagerness to grow in a high-performance, regulated industry.

Key Responsibilities:

  • Assist in the creation and management of paid ad campaigns across platforms like Google Ads, Meta, YouTube, and more.
  • Monitor daily campaign performance and flag issues or optimization opportunities.
  • Coordinate with design and content teams for ad creatives and landing pages.
  • Track leads, conversion events, and collaborate with CRM/operations to ensure lead quality.
  • Prepare campaign reports and performance dashboards.
  • Maintain and update campaign trackers, budgets, and schedules.
  • Conduct keyword research, audience segmentation, and competitor analysis.
  • Stay updated on latest digital trends and ad platform changes.

Key Requirements:

  • Bachelors degree in Marketing, Mass Communication, or related field.
  • Minimum 2 years of hands-on experience with paid digital campaigns.
  • Familiarity with Google Ads, Meta Ads, Google Analytics, and Excel/Google Sheets.
  • Strong attention to detail and ability to multitask.
  • Healthcare/medical marketing experience is a plus.


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