Hospital - Marketing Executive

17 hours ago

Bengaluru, Karnataka, India Maharaja Agrasen Hospital Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Job Summary:

The Marketing Executive is responsible for planning and executing marketing and outreach activities to promote the hospital's services, increase patient acquisition, and build brand awareness. This role involves fieldwork, relationship-building with referral doctors, organizing health camps and events, and digital and offline marketing coordination.

Key Responsibilities:

Business Development & Outreach:

  • Identify and approach potential referral sources (e.g., general practitioners, clinics, diagnostic centers).
  • Maintain strong relationships with doctors, corporates, and other healthcare partners.
  • Generate and follow up on patient leads through various channels.
  • Promote hospital services, specialties, and new offerings.

Marketing Activities:

  • Plan and execute promotional campaigns (online and offline).
  • Distribute marketing materials (brochures, flyers, banners, etc.) in targeted areas.
  • Coordinate and organize health camps, CMEs (Continuing Medical Education), wellness programs, and community outreach events.
  • Support digital marketing efforts including social media and email campaigns (if required).

Administration & Reporting:

  • Maintain records of daily visits, meetings, and lead conversions.
  • Prepare weekly/monthly marketing reports and performance updates.
  • Collect feedback from patients and referral partners to improve service delivery.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or related field.
  • Minimum 2-3 years of experience in Hospital marketing or similar role.

Key Skills and Attributes:

  • Good understanding of healthcare and hospital services.
  • Excellent communication and interpersonal skills.
  • Strong negotiation and relationship-building abilities.
  • Self-motivated with strong time management and organizational skills.
  • Familiarity with digital marketing tools is a plus.

Job Type: Full-time

Language:

  • Kannada (Preferred)

Work Location: In person

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