Manager, Digital Measurement Performance Marketing

Job Description:

Role Title:  Manager, Digital Measurement Performance Marketing (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.  

• We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.   

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.  

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary:

The Manager, Digital Measurement Performance Marketing is an IC role and will be part of Measurement & Reporting Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints and will support digital media measurement, performance reporting and data visualization, and campaign insights generation. The candidate must be a thought leader, direct problem solver and deliver actionable insights for the business.

Key Responsibilities:

• Independently handle end to end project development starting from requirements gathering to report delivery and clear communication with stakeholders

• Collect and clean digital media data from source platforms, perform data quality assurance, and create tableau and excel visuals to report on campaign performance

• Monitor weekly campaign performance, analyze digital media data to draw key insights and learnings, partner with digital channel teams on campaign optimization recommendations

• Support cross channel measurement to evaluate and refine activity, including but not limit to test and learn, conversion lift studies, and ROI / ROAS analysis

• Develop the reporting framework to solve the business requirement and problem statement

• Build self-serving dashboards that provides business insights and actionable items to the Process Owners and the Leadership team

• Maintain the developed reports and handle the change/fault requests

• Assist with ad-hoc based digital media analysis and drive insights

• Document measurement and reporting projects and ensure processes can be replicated and scaled across platforms

• Proactively propose, initiate, execute projects that create business impact

Required Skills/Knowledge:

• Bachelor's degree with a minimum of 3-5 years of working experience in Analytics domain preferably Marketing, or in lieu of a degree with 5 to 7 years of working experience in Analytics preferably Marketing domain.

• Minimum 3+ years of Digital media campaign measurement and reporting experience

• Minimum 3+ years of experience in Data visualizations tools such as Tableau and SQL to drive insights.

• Must have CM360 reporting experience with floodlight knowledge

• Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social), including UI navigation, report creation and downloading, digital media data structure

• Strong analytical skill with the ability to interpret media data and develop action plans

• Strong attention to detail, can perform large scale data quality assurance tasks with curiosity and sensitivity to data abnormalities

• Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign Manager)

• Healthy understanding of AI applications.

Desired Skills/Knowledge:

• Problem-solving skills & attention to detail

• Experience financial industry (e.g. banking, credit cards, lending) experience

• Working knowledge of media data ETL process and programming languages such as SQL and Python

• Experience in Media Mix Modeling and Multi-touch Attribution analysis

• Working knowledge with digital campaign trafficking and tagging processes and tools

• Working knowledge of other digital analytics platforms/tools such as Branch, Omniture, CDPs, audience management, and attribution tools

• Familiarity of agile processes

• Master's degree in Statistics, Business Administration or equivalent

Eligibility Criteria:

• Bachelor's degree with a minimum of 3-5 years of working experience in Analytics domain preferably Marketing or Agile, or in lieu of a degree with 5 to 7 years of working experience in Analytics preferably Marketing or Agile domain.

• Minimum 3+ years of Digital media campaign measurement and reporting experience

• Minimum 3+ years of experience in Data visualizations tools such as Tableau and SQL to drive insights.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

Initial three months, the selected candidate will work in 08:00 AM Eastern Time – 1:30 AM Eastern Time shift for training.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday.

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

• L8+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

• L04+ Employees can apply.

Grade/Level: 09

Job Family Group: 

Marketing Operations

Job Family Group: