PPC/ Performance Marketing Manager

6 days ago

Hyderabad, Telangana, India ANTS Digital Pvt. Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are looking for a Paid Performance Marketing Candidate with 5-8 years of experience,

for our Hyderabad location. The ideal candidate should be from an agency

background.

The purpose of this role is to lead and manage the implementation and execution of Paid

campaigns and strategies and the day-to-day communication with clients to help achieve

their goals.

Responsibilities:

 Develop, execute, and optimize performance marketing campaigns across various

channels, including but not limited to Google Ads, and social media advertising to

drive customer acquisition and revenue growth

 Achieve/exceed SBU Revenue Targets and other Business Unit Parameters

 Monitor and analyze key performance indicators (KPIs) such as conversion rates,

click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign

effectiveness and identify areas for improvement

 Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report

to the team and clients

 Religiously track funnel conversion and identify key areas for improvement. Engage

with the concerned team to drive engagements and deliver results

 Develops account strategy and media plan based on client brief, Prioritize and

manage retainer clients' expectations

 Contribute to the client strategy, planning key campaign optimizations and oversight

of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc

for all the clients

 Brainstorm new and creative growth strategies with client to ideate, plan and

execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working

closely with the Account Managers

 Builds strong relationships across Client Services and other channel teams

Requirements:

 Experience with performance marketing platforms such as Google Ads, Facebook Ads

Manager, and other relevant platforms and tools

 In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook,

LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc

 Experience working with popular social media advertising platforms found with E-

Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc

 Paid marketing experience delivering a good ROAS is an absolute must

 A self-starter and results-oriented, with an ability to be detail-oriented without losing

track of the big picture

 Should have and previously demonstrated an ability to prioritize and meet deadlines

when working on multiple projects with tight deadlines

  •  Stay up-to-date with social media trends and tools

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