Digital Marketing Manager

21 hours ago

Hyderabad, Telangana, India G-rank Digital Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Description:

We are seeking a highly skilled and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. As a Digital Marketing Manager, you will work closely with the digital marketing team, sales team, and external vendors to drive brand awareness, customer acquisition, and engagement.

Responsibilities:

  • Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic, leads, and conversions.
  • Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, content marketing, and influencer marketing.
  • Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize performance and ROI.
  • Monitor industry trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
  • Collaborate with internal teams and external partners to ensure alignment of digital marketing initiatives with overall marketing objectives and business goals.
  • Manage and maintain the company's website, ensuring it is optimized for user experience, SEO, and conversion rate optimization.
  • Oversee the creation and distribution of high-quality content across digital channels, including blog posts, articles, videos, and infographics.
  • Develop and maintain relationships with key industry influencers and partners to amplify brand reach and visibility.
  • Stay up-to-date with digital marketing tools and technologies and recommend new tools and platforms to enhance digital marketing efforts.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven work experience as a Digital Marketing Manager or similar role.
  • Demonstrable experience developing and implementing digital marketing strategies that drive results.
  • In-depth knowledge of digital marketing channels, tactics, and best practices.
  • Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Strong analytical skills and proficiency in using data analysis tools to track, measure, and optimize campaign performance.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics) is a plus.

Benefits:

  • Competitive salary
  • Medical insurance
  • Professional development opportunities
  • Collaborative and inclusive work environment

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