Head of Offline Sales

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform helping 100,000+ businesses including marquee names like Adani, Godrej, Yakult, PhysicsWallah, Vivo, and Asian Paints unlock growth through WhatsApp. With 400 Crore+ messages exchanged via AiSensy annually, we are on a mission to power the next wave of business communication.

Backed by , & 50+ angel investors, we are a mission-driven, high-growth startup looking for strong leadership talent to scale offline expansion across India.

Role Overview

We are seeking a dynamic and experienced
Head of Offline Sales
to lead our field-based sales strategy and execution. This leadership role is pivotal to driving adoption of the AiSensy platform across retail, MSME, and service sectors through an on-ground, high-touch sales approach.

You will be responsible for driving offline SaaS adoption through direct field outreach, managing regional sales teams, ensuring post-sale success, and owning the P&L of the offline channel.

This is a high-impact leadership role requiring strategic vision, operational excellence, and a hands-on execution mindset.

Key Responsibilities

Leadership & Team Management

• Lead and mentor a geographically distributed team of
  Territory Managers, Team Leads (TLs), Area Sales Managers, Customer Success Executives, and Field Sales Reps
  .
• Build a high-performance, KPI-driven team culture focused on revenue generation and retention.
• Set clear goals, run regular performance reviews, and create capability development plans.

Offline Sales Strategy & Execution

• Design and execute scalable offline sales strategies to penetrate key Tier 1, 2, and 3 markets.
• Drive
  end-to-end P&L ownership
  of offline sales channels.
• Develop and refine regional sales playbooks tailored to sector-specific needs (Retail, MSME, Education, Services, etc.).
• Ensure daily field activity, lead pipeline management, demos, and deal closures through the team.

Training & Enablement

• Design and execute structured onboarding & training modules for all field sales roles.
• Collaborate with the product team to align sales training with evolving product capabilities.
• Regularly coach team members on consultative selling, customer engagement, and objection handling.

Customer Success & Retention

• Ensure seamless post-sale onboarding, training, and support in coordination with customer success managers.
• Own key retention and usage metrics through on-ground engagement.
• Identify churn signals early and lead proactive interventions.

Process, Reporting & Analytics

• Maintain real-time visibility on sales performance through dashboards and CRM tools.
• Analyze regional performance trends and implement corrective action plans.
• Report weekly and monthly metrics to leadership, highlighting risks and growth opportunities.

Requirements

• Must have worked in the SaaS industry for a minimum of 3–5 years, in a sales leadership or expansion role.
• 8–12 years of experience in B2B/SME Sales, including 3–5 years managing
  Team Leads, Area Managers, and Field Executives
  .
• Proven ability to
  manage P&L
  , scale sales operations, and drive performance through large teams.
• Strong experience in
  training, mentoring
  , and managing distributed on-ground sales teams.
• Exposure to
  SaaS, CRM tools
  , and customer success functions.
• Analytical mindset with strong reporting discipline.
• Excellent communication and negotiation skills.
• Willingness to travel extensively (50–70% of time).

Nice to Have

• Experience in a
  fast-paced SaaS startup
  or with
  WhatsApp-based automation tools
  .
• Prior sales leadership experience in
  Retail Tech, MSME SaaS, or Communication Tools
  .
• Fluency in English and one or more regional languages.

What You Get

• Leadership role with end-to-end ownership of offline sales.
• Opportunity to scale one of India's fastest-growing SaaS platforms.
• Fast-tracked growth into senior leadership roles.