Performance Marketer

2 weeks ago


Salt Lake Kolkata West Bengal, India IntelliJ Technologies Full time ₹ 25,000 - ₹ 28,000 per year

Position: Performance Marketer & SEO Specialist

Location: Kolkata (Hybrid)

Experience: 1-3 Years

Type: Full-Time

About the job

We are seeking a results-oriented Performance Marketer & SEO Specialist who excels in running high-converting PPC campaigns and optimizing SEO strategies to improve organic rankings. You will be responsible for driving paid (PPC) and organic (SEO) traffic to improve lead generation, optimizing high-ROI digital ad campaigns, conversions, and brand visibility.

About the company

This year, we set out to build a company focused on providing tailored digital solutions for businesses, driven by a close-knit team. Our team specializes in web development, e-commerce and digital marketing, providing tailor-made services that enhance online visibility and drive measurable results. As we expand, we are looking for a Performance Marketer & SEO expert who can maximize ROI through data-driven paid advertising and organic search strategies.

Qualifications and Skills:

  • 1-3 years of proven experience in Performance Marketing & SEO.
  • Hands-on Experience in Off Page + On Page + Technical SEO
  • Strong understanding of Google Ads, Meta Ads, and PPC campaign optimization.
  • Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, or Ubersuggest.
  • Proficiency in Google Analytics, GA4, and Google Tag Manager for tracking and insights.
  • Knowledge of conversion rate optimization (CRO) and A/B testing.
  • Familiarity with website structures, HTML, and CMS platforms (Custom, WordPress, Shopify, etc.).
  • Strong analytical skills with the ability to interpret data-driven insights and trends.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Past Work (portfolio of any previous ad campaigns and SEO projects is highly preferred).

Key Responsibilities:

Performance Marketing (PPC & Paid Ads)

Campaign Strategy & Execution:

  • Plan, create, and manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid campaigns.
  • Implement bidding strategies and audience targeting to maximize return on ad spend (ROAS).

Conversion Rate Optimization (CRO):

  • A/B test ad creatives, landing pages, and call-to-actions (CTAs) for better conversion rates.

Performance Tracking & Reporting:

  • Monitor KPIs like CTR, CPC, CPA, ROAS, and bounce rates to make data-driven decisions.
  • Track conversion goals using Google Analytics, GA4, and Google Tag Manager (GTM).

SEO (Search Engine Optimization)

On-Page & Technical SEO Optimization:

  • Optimize website meta tags, URLs, headings, and internal linking for search visibility.
  • Improve site speed, mobile-friendliness, and Core Web Vitals for better rankings.

Keyword Research & Content Strategy:

  • Conduct keyword research using Ahrefs, SEMrush, or Moz to identify high-potential keywords.
  • Optimize website content for search intent and organic growth.

Link Building & Off-Page SEO:

  • Develop backlink strategies through guest posting, outreach, and digital PR.
  • Manage local SEO efforts, including Google My Business optimization.

SEO Analytics & Performance Monitoring:

  • Track keyword rankings, organic traffic, and domain authority.
  • Generate reports and suggest improvements for better search performance.

To Apply: Drop us your resume and portfolio at or call us at

Job Type: Full-time

Pay: ₹25, ₹28,000.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Education:

  • Bachelor's (Required)

Experience:

  • PPC Campaign Management: 1 year (Required)
  • SEO: 2 years (Required)
  • Google Ads: 1 year (Required)
  • Google Analytics: 2 years (Required)

Work Location: In person



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