Performance Marketing Manager
3 weeks ago
Position OverviewWe are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels focusing on driving measurable growth and optimizing return on investment ROI The ideal candidate will excel in developing data-driven strategies managing high-performing campaigns and leveraging creative collaboration to achieve key business objectives This role will require expertise in analytics budget management and customer journey optimization while ensuring alignment with the companys overall marketing goals Key Responsibilities1 Campaign Strategy Planning Design and execute multi-channel performance marketing strategies across platforms such as Google Ads Facebook Ads Instagram LinkedIn Bing and programmatic advertising Set clear objectives KPIs and ROI targets including Customer Acquisition Cost CAC Return on Ad Spend ROAS conversion rates and engagement metrics Plan campaigns tailored to the target audience optimizing reach and relevance throughout the customer funnel 2 Paid Media Management Manage and allocate budgets efficiently ensuring maximum return on investment and adherence to campaign objectives Conduct audience segmentation keyword research and competitor analysis to inform campaign strategies Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions 3 Analytics Optimization Monitor campaign performance using tools like Google Analytics Facebook Ads Manager and other relevant platforms Analyze KPIs including CAC ROAS CTR and CPL Cost Per Lead to assess campaign effectiveness Continuously A B test ad creatives messaging and landing pages to optimize performance and maximize ROI 4 Customer Journey Funnel Optimization Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints Develop and implement strategies for driving traffic and conversions at every stage of the funnel from awareness to purchase 5 Collaboration Creativity Collaborate with creative content and sales teams to ensure that ads and landing pages align with the brands tone message and overall marketing objectives Work closely with external vendors and partners including advertising platforms and affiliate networks to maximize campaign performance 6 Reporting InsightsProvide regular performance reports with actionable insights and data-driven recommendations for campaign improvement Use data to inform decision-making and contribute to long-term marketing strategies 7 Market Audience Insights Conduct market research and competitor analysis to understand trends and identify growth opportunities Leverage insights to expand target audiences and refine campaign strategies 8 Compliance Best Practices Ensure all campaigns comply with industry regulations data privacy laws and platform guidelines Stay up-to-date with emerging trends and best practices in performance marketing and digitalSkills Expertise Advanced proficiency in tools like Google Analytics Meta Business Suite Google Ads Manager and other marketing automation platforms Strong analytical skills with the ability to interpret data and make data-driven decisions Experience in budget management and high ROI campaign execution Excellent understanding of customer journey mapping and funnel optimization Familiarity with A B testing retargeting and audience segmentation
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Performance Marketer
2 weeks ago
Kolkata, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.** **Salary: upto 35000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance...
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Performance Marketer
1 week ago
Kolkata, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.** **Salary: upto 35000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance...
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Performance Marketer
2 weeks ago
Kolkata, West Bengal, India Bharat Earn Technology Pvt. Ltd. Full time**Key Responsibilities** - Plan, launch, and manage **performance marketing campaigns** across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms - Set clear KPIs and performance goals for each campaign — including **lead generation, website traffic, conversions, and brand awareness**: - Conduct ongoing **A/B...
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Performance Marketer
6 days ago
Topsia, Kolkata, West Bengal, India Neptune Holidays Ltd Full timeJob Title: Performance Marketer Department: Marketing / Growth Reports To: Marketing Manager / Head of Growth Job Summary: We are seeking a highly analytical and data-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple platforms. The role involves managing paid acquisition channels, monitoring campaign...
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Performance Marketer
1 week ago
Bowbazar, Kolkata, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 3 to 4 years in performance marketing in preferably in google ads.** **Salary: upto 45000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance marketing...
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Performance Marketer
1 week ago
Kolkata District, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in facebook and google ads.** **Salary: upto 50000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance...
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Performance Marketer
3 days ago
Bowbazar, Kolkata, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in google ads.** **Salary: upto 45000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance marketing...
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Performance Marketer
6 days ago
Topsia, Kolkata, West Bengal, India Neptune Tours & Travels Pvt Ltd Neptune Holidays Pvt Ltd Full time ₹ 18,00,000 - ₹ 27,00,000 per yearJob Title: Performance MarketerDepartment: Marketing / GrowthReports To: Marketing Manager / Head of GrowthJob Summary:We are seeking a highly analytical and data-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple platforms. The role involves managing paid acquisition channels, monitoring campaign...
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Performance Marketing Manager
1 hour ago
Kolkata metropolitan area, West Bengal, India UpTye Full time ₹ 15,00,000 - ₹ 25,00,000 per yearAbout the RoleWe are looking for a data-driven and creative Performance Marketing Manager to plan, execute, and optimize our paid marketing campaigns across digital channels. The ideal candidate will have hands-on experience managing ad spends, driving conversions, and scaling customer acquisition efficiently.Key ResponsibilitiesDevelop, implement, and...
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Social Media Marketing Executive
2 weeks ago
Kolkata, West Bengal, India Sochh Marketing Full timeJob Opportunity at Sochh Marketing! We're seeking skilled Social Media Marketers who are passionate and knowledgeable about the industry. Your role will involve staying up-to-date with the latest trends, unleashing your creativity to produce engaging content, collaborating with Graphic Designers, and managing clients' social media...
