Performance Marketing Manager
2 days ago
Position OverviewWe are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels focusing on driving measurable growth and optimizing return on investment ROI The ideal candidate will excel in developing data-driven strategies managing high-performing campaigns and leveraging creative collaboration to achieve key business objectives This role will require expertise in analytics budget management and customer journey optimization while ensuring alignment with the companys overall marketing goals Key Responsibilities1 Campaign Strategy Planning Design and execute multi-channel performance marketing strategies across platforms such as Google Ads Facebook Ads Instagram LinkedIn Bing and programmatic advertising Set clear objectives KPIs and ROI targets including Customer Acquisition Cost CAC Return on Ad Spend ROAS conversion rates and engagement metrics Plan campaigns tailored to the target audience optimizing reach and relevance throughout the customer funnel 2 Paid Media Management Manage and allocate budgets efficiently ensuring maximum return on investment and adherence to campaign objectives Conduct audience segmentation keyword research and competitor analysis to inform campaign strategies Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions 3 Analytics Optimization Monitor campaign performance using tools like Google Analytics Facebook Ads Manager and other relevant platforms Analyze KPIs including CAC ROAS CTR and CPL Cost Per Lead to assess campaign effectiveness Continuously A B test ad creatives messaging and landing pages to optimize performance and maximize ROI 4 Customer Journey Funnel Optimization Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints Develop and implement strategies for driving traffic and conversions at every stage of the funnel from awareness to purchase 5 Collaboration Creativity Collaborate with creative content and sales teams to ensure that ads and landing pages align with the brands tone message and overall marketing objectives Work closely with external vendors and partners including advertising platforms and affiliate networks to maximize campaign performance 6 Reporting InsightsProvide regular performance reports with actionable insights and data-driven recommendations for campaign improvement Use data to inform decision-making and contribute to long-term marketing strategies 7 Market Audience Insights Conduct market research and competitor analysis to understand trends and identify growth opportunities Leverage insights to expand target audiences and refine campaign strategies 8 Compliance Best Practices Ensure all campaigns comply with industry regulations data privacy laws and platform guidelines Stay up-to-date with emerging trends and best practices in performance marketing and digitalSkills Expertise Advanced proficiency in tools like Google Analytics Meta Business Suite Google Ads Manager and other marketing automation platforms Strong analytical skills with the ability to interpret data and make data-driven decisions Experience in budget management and high ROI campaign execution Excellent understanding of customer journey mapping and funnel optimization Familiarity with A B testing retargeting and audience segmentation
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Performance Marketer
1 week ago
Bowbazar, Kolkata, West Bengal, India PrepMed Full time**Position: Performance Marketer** **Location: Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in preferably in google ads.** **Salary: upto 45000 per month** **Key Responsibilities**: **Campaign Management**: - **Plan, execute, and optimize performance marketing...
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Digital Performance Marketing
2 weeks ago
Kolkata, West Bengal, India Proviso Full time**Job Summary**: **Key Responsibilities**: - Plan, execute, and optimize **paid marketing campaigns** across multiple platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.). - Manage **performance-based marketing strategies** to achieve business objectives such as lead generation, sales, and brand awareness. - Continuously monitor **key performance...
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Digital Marketing Executive
7 days ago
Kolkata, West Bengal, India PrepMed Full time**Position: Digital Marketing Executive - Performance Marketing** **Location: Bowbazar,Central Avenue, Kolkata** **Timing: 11am to 8pm** **Week off: Tuesday** **Experience: Minimum 4 to 5 years in performance marketing in facebook and google ads.** **Salary: upto 30000 per month** **MUST HAVE OWN LAPTOP** **MUST HAVE STRONG KNOWLEDGE & EXPERIENCE IN...
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Performance Marketing Executive
1 week ago
Kolkata, West Bengal, India Lee & Nee Softwares (Exports) Ltd. Full timeDevelop and implement effective PPC strategies to drive relevant traffic and conversions. - Conduct keyword research and selection for PPC campaigns. - Create and optimize landing pages for better conversion rates. Write compelling and relevant ad copy. - Monitor campaign performance and adjust strategies as needed. - Track and report key performance metrics...
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Performance Marketer
1 day ago
Garfa, Kolkata, West Bengal, India Aankona Full time**About Aankona**: Aankona is a growing handloom brand rooted in India's rich têxtile legacy. We celebrate culture, craft, and conscious design — not just through our products, but through the people and stories behind them. As we expand our presence across India and globally, we are seeking a **Performance Marketer** who can turn our visibility into...
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Performance Marketing Executive
6 days ago
Kolkata, West Bengal, India Rendement Technologies Private Limited Full timeWe are #Hiring Performance Marketing Excutive Experience needed: atlest 1 year Key Responsibilities: Research on latest market trends and keyword analysis. Need to communicate with the client, understand the requirements of creatives, ad copy etc design related works and get it done by our designer. Good knowledge in Google Ads and Ad copy...
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Performance Marketer
1 day ago
Salt Lake, Kolkata, West Bengal, India CodeBuzzers Technologies LLP Full time**Performance Marketer (Meta and Google Ads Specialist)**: - Location: Kolkta | Department: Digital Marketing | Full-Time_ **Company: CodeBuzzers Technologies** **About Us**: At CodeBuzzers Technologies, we empower brands through intelligent design, cutting-edge technology, and data-driven marketing solutions. As a rapidly growing digital agency, we're...
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Performance Marketer
2 weeks ago
Esplanade, Kolkata, West Bengal, India Shiftup Full time**About ShiftUp** ShiftUp is a fast-growing doorstep ceramic, graphene, and borophene coating brand operating in Delhi, Kolkata, Bangalore, and Hyderabad. We combine premium car care with convenience, serving new car owners who want long-term protection and shine delivered at home. **Role Overview** We are looking for a data-driven **Performance Marketing...
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Performance Marketing Manager
1 week ago
Salt Lake, Kolkata, West Bengal, India NIPS Hotel Management, Shillong Full time ₹ 3,00,000 - ₹ 4,00,000 per yearRole OverviewAbout UsNIPS Institute of Hotel Management (est is one of India's top-ranked hospitality institutes with NAAC & AICTE approvals, 20,000+ alumni across 80+ countries, and campuses in Kolkata, Ranchi, Bhubaneswar, and Shillong. We are expanding our in-house digital team to strengthen admissions through data-driven performance marketing.Role...
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Performance Marketer
2 weeks ago
Esplanade, Kolkata, West Bengal, India Shiftup Full time ₹ 1,20,000 - ₹ 1,50,000 per yearAbout ShiftUpShiftUp is a fast-growing doorstep ceramic, graphene, and borophene coating brand operating in Delhi, Kolkata, Bangalore, and Hyderabad. We combine premium car care with convenience, serving new car owners who want long-term protection and shine delivered at home.Role OverviewWe are looking for a data-driven Performance Marketing Specialist to...
