Performance Marketing Executive

2 weeks ago

Salt Lake Kolkata West Bengal, India Brrandom Full time

**Experience** - 2 to 5 Years in Online Advertising ( Google and Meta Ads)

**Responsibilities**:

- Manage all aspects of Google and Facebook Ad campaigns
- Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google and Facebook Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rate
- Identify optimization opportunities, and analyze and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
- Establish, maintain, and define the optimization roadmap that will increase conversion, customer engagement, and other KPIs.

**Qualification Required**:

- In-depth knowledge and working experience of Google Ads, Facebook ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Advanced understanding of Web analytics such as Meta, Google Analytics
- Deep understanding of conversion/persuasion best practices
- Good understanding of UX/UI design principles
- Copywriting skills, particularly the ability to write compelling value propositions
- Internalized knowledge of online marketing concepts & the role that usability and user experience play in achieving online business goals
- Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce
- Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
- Excellent attention to detail and strong organizational skills
- Exceptional oral and written communication skills
- Proactive and self-motivated to seek answers, generate ideas, and develop new skills

**The perks and benefits of working with us include**:

- A competitive salary and a performance-based bonus scheme.
- A flexible and friendly work environment.
- A friendly and supportive team of professionals who share your vision and values.
- A chance to work on exciting and innovative projects that make a positive impact
- A generous learning and development atmosphere to help you grow your skills and career.

We look forward to hearing from you soon

NOTE: Its on-site and Not WFH

Industry
- Advertising Services

Employment Type

Full-time

Edit job description

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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