Social Media Marketing Manager
2 days ago
Location: Kolkata
Company: PROPCLICKS MARKETING PRIVATE LIMITED
Experience Required: 3 to 6 Years
Industry: Real Estate
About the Role
We are seeking a dynamic and result-driven Social Media Marketing Manager to lead our digital presence and drive impactful real estate marketing campaigns. This role is perfect for someone with a strong creative vision, deep knowledge of social media trends, and proven expertise in lead generation within the property market.
Key Responsibilities
- Develop and execute end-to-end social media strategies tailored for the real estate industry, aimed at increasing brand awareness, engagement, and high-quality lead generation.
- Manage daily activities across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms to ensure consistent brand visibility.
- Plan and maintain a monthly content calendar aligned with business goals, property launches, events, and campaigns.
- Create and execute engaging, trend-led content such as reels, stories, carousels, and professional LinkedIn thought-leadership posts.
- Stay ahead of market trends, competitor strategies, and digital innovations to deliver fresh, creative, and high-performing campaigns.
- Leverage AI tools & automation (ChatGPT, Jasper, Canva AI, etc.) for smarter content creation, scheduling, and analytics.
- Track performance using social media analytics tools (Meta Business Suite, Hootsuite, Buffer, Sprout Social), and optimize strategies to maximize ROI & conversions.
- Collaborate closely with the performance marketing team to integrate organic and paid strategies for seamless lead generation.
- Build the company's digital reputation through innovative campaigns, brand storytelling, and strategic community management.
Key Requirements
- 3–6 years of proven social media marketing experience, ideally in the Real Estate / Property sector.
- Strong understanding of real estate buyer personas and audience engagement strategies, particularly in Dubai/UAE markets.
- Excellent command of LinkedIn content strategy for professional branding and authority building.
- Hands-on expertise with AI-driven content tools and analytics platforms.
- A creative storyteller with outstanding copywriting, content ideation, and visual strategy skills.
- Ability to design and execute organic growth strategies while aligning with lead generation KPIs.
- Familiarity with paid advertising campaigns and integration with organic content.
- Strong communication, time management, and ability to work independently in a fast-paced, high-growth environment.
Why Join Us?
- Be part of a fast-growing, international real estate marketing agency with exposure to the premium Dubai property market.
- Work on high-value projects & luxury property launches.
- Innovate, experiment, and lead groundbreaking strategies in digital marketing.
- A culture that values creativity, performance, and growth.
- Competitive compensation with growth opportunities in leadership roles.
Job Types: Full-time, Permanent
Pay: ₹25, ₹40,000.00 per month
Work Location: In person
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