B2B - Marketing Manager - Mumbai
3 days ago
Manager – B2B Marketing
Experience: 5–8 years | Location: Mumbai, India | Education: MBA Preferred
CTC : Rs 8 to 14 lks
About the Role
We are seeking a strategic and execution-oriented Manager – B2B Marketing to lead marketing communications, brand positioning, lead generation, and engagement with Ivy League brands, universities, corporates, and institutional clients. This role blends marketing acumen, campaign execution, and cross-functional coordination with sales, content, and product teams.
Key Responsibilities
Marketing Strategy & Planning
Execute integrated B2B marketing campaigns aligned to business goals
Build funnels to generate and nurture qualified institutional leads
Tailor messaging for CXOs, Deans, VCs, L&D Heads, and decision-makers
Campaign Management
Lead multi-channel campaigns (email, LinkedIn, webinars, events, paid ads)
Track CPL, MQL, ROI, and campaign performance via dashboards
Content & Collateral Development
Create impactful decks, brochures, case studies, and emailers with content/design teams
Ensure consistent brand narrative and tone across channels
Events & Partnerships
Manage institutional participation in conferences, webinars, and roundtables
Drive co-branded outreach with academic and corporate partners
Digital & CRM Integration
Optimize CRM, email workflows, and lead nurturing with the sales team
Monitor SEO, SEM, and retargeting for B2B visibility
Desired Profile
5–8 years of B2B marketing experience in education, SaaS, training, travel, or consulting
MBA preferred
Strong understanding of institutional sales cycles and academic ecosystems
Hands-on with HubSpot, Zoho, LinkedIn Campaign Manager, Google Ads, Canva/Figma
Excellent storytelling, content, and project execution skills
Why Join Us?
Work with global academic brands and Ivy-aligned institutions
Influence the future of education and executive learning
High-growth role with ownership, creativity, and autonomy
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