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Content & Marketing Specialist (B2B SaaS)

2 weeks ago

Mumbai, Maharashtra, India Magma Consultancy Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Location:
Worli, Mumbai (In-person role)

Experience Required:
4+ Years

Employment Type:
Full-time

About Us

We are a fast-growing B2B company driving innovation and our mission is to empower businesses through technology and meaningful customer experiences. We're looking for a
smart, sharp, and dynamic Content & Marketing Specialist
who can take ownership of content creation and 360° marketing activities to help scale our brand and business.

Role Overview

As a
Content & Marketing Specialist
, you will be responsible for building, executing, and managing end-to-end marketing initiatives. This includes content creation, campaign execution, digital marketing, social media, and lead generation strategies specifically tailored for the B2B SaaS ecosystem. You'll work closely with cross-functional teams to deliver impactful campaigns that drive awareness, engagement, and conversions.

Key Responsibilities

  • Develop and execute comprehensive content and marketing strategies aligned with company objectives.
  • Create and manage engaging content (blogs, case studies, whitepapers, ad copy, social media posts, landing pages, email campaigns).
  • Lead
    end-to-end marketing activities
    , including SEO, paid campaigns, social media, events, and partnerships.
  • Drive lead generation campaigns and nurture funnels to support sales growth.
  • Collaborate with sales and product teams to translate SaaS features into compelling value propositions.
  • Own and manage the company's digital presence across channels (LinkedIn, website, email, etc.).
  • Track and analyze campaign performance, delivering actionable insights for optimization.
  • Stay on top of SaaS, digital marketing, and B2B trends to bring innovative ideas to the table.

Requirements

  • 4+ years of hands-on experience in B2B SaaS marketing.
  • Proven track record in
    end-to-end marketing activities
    (content, SEO, social, email, events, paid campaigns).
  • Strong expertise in content creation and storytelling for professional/business audiences.
  • Proficiency with marketing automation and CRM tools (HubSpot, Salesforce, or similar).
  • Knowledge of SEO tools, analytics (Google Analytics/GA4), and paid ad platforms (Google Ads, LinkedIn Ads).
  • Excellent communication, copywriting, and project management skills.
  • A
    sharp, proactive, and creative professional
    who thrives in a fast-paced environment.

Nice to Have

  • Experience in growth or product marketing.
  • Understanding of SaaS KPIs (CAC, LTV, MRR, churn).
  • Event/partner marketing experience.

What We Offer

  • Competitive compensation and performance incentives.
  • A dynamic role with full ownership of content and marketing functions.
  • In-person collaboration at our
    Worli, Mumbai office.
  • A fast-growing, innovative work culture with career growth opportunities.