AGM Marketing – B2B Events
1 day ago
Hiring for a leading MNC into Events & Exhibition Industry:
Job Title: AGM Marketing (B2B Events) (Fire and Security division)
Job location: Mumbai
Work days: Mon-Fri
Key Responsibilities
Strategic Leadership
- Develop and lead end-to-end marketing strategies aligned with event goals and industry trends, scalable across a wider event portfolio.
- Define value propositions and pricing strategies in collaboration with product, sales, and content teams.
- Contribute to long-term business planning and portfolio evolution through cross-functional collaboration.
- Leverage market insights and behavioural data to drive impactful marketing decisions.
Campaign Management
- Execute targeted, insight-led campaigns across digital, email, paid media, social, SEM, PR, and partner channels.
- Apply agile marketing practices for sprints, testing, and optimisation.
- Oversee creative development and production of marketing assets to enhance campaign performance.
Team & Collaboration
- Lead and mentor a team of marketers, fostering a culture of performance, creativity, and cross-functional collaboration.
- Align marketing initiatives with sales, product, and partnership goals.
Analytics & Optimisation
- Manage marketing budgets with a focus on ROI.
- Report on KPIs and campaign performance to senior leadership.
- Use tools like CDPs, CRM, and automation platforms to optimise campaigns and inform business decisions.
Experience & Skills
- 8+ years of B2B marketing experience with a strong track record in strategy and execution.
- Expertise in digital marketing (SEO, PPC, email, automation, social, SEM, PR).
- Proven leadership and team development experience.
- Strong analytical skills and familiarity with dashboards, CDPs, and forecasting tools.
- Comfortable leading in agile environments.
Job Types: Full-time, Permanent
Pay: ₹2,500, ₹2,700,000.00 per year
Experience:
- Total: 10 years (Preferred)
- B2B Marketing: 8 years (Preferred)
- Fire & Security domain: 5 years (Preferred)
Work Location: In person
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