AGM Marketing – B2B Events

13 hours ago

Mumbai, Maharashtra, India Trident HRM Services Pvt Ltd Full time ₹ 25,00,000 - ₹ 27,00,000 per year

Hiring for a leading MNC into Events & Exhibition Industry:

Job Title: AGM Marketing (B2B Events) (Fire and Security division)

Job location: Mumbai

Work days: Mon-Fri

Key Responsibilities

Strategic Leadership

  • Develop and lead end-to-end marketing strategies aligned with event goals and industry trends, scalable across a wider event portfolio.
  • Define value propositions and pricing strategies in collaboration with product, sales, and content teams.
  • Contribute to long-term business planning and portfolio evolution through cross-functional collaboration.
  • Leverage market insights and behavioural data to drive impactful marketing decisions.

Campaign Management

  • Execute targeted, insight-led campaigns across digital, email, paid media, social, SEM, PR, and partner channels.
  • Apply agile marketing practices for sprints, testing, and optimisation.
  • Oversee creative development and production of marketing assets to enhance campaign performance.

Team & Collaboration

  • Lead and mentor a team of marketers, fostering a culture of performance, creativity, and cross-functional collaboration.
  • Align marketing initiatives with sales, product, and partnership goals.

Analytics & Optimisation

  • Manage marketing budgets with a focus on ROI.
  • Report on KPIs and campaign performance to senior leadership.
  • Use tools like CDPs, CRM, and automation platforms to optimise campaigns and inform business decisions.

Experience & Skills

  • 8+ years of B2B marketing experience with a strong track record in strategy and execution.
  • Expertise in digital marketing (SEO, PPC, email, automation, social, SEM, PR).
  • Proven leadership and team development experience.
  • Strong analytical skills and familiarity with dashboards, CDPs, and forecasting tools.
  • Comfortable leading in agile environments.

Job Types: Full-time, Permanent

Pay: ₹2,500, ₹2,700,000.00 per year

Experience:

  • Total: 10 years (Preferred)
  • B2B Marketing: 8 years (Preferred)
  • Fire & Security domain: 5 years (Preferred)

Work Location: In person

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