Performance Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Pidge Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the Role:

Experience Required:

4-8 Years

Location:

Gurgaon

Department:

Marketing

Reports To:

Growth General Manager

We are looking for a
Performance Marketing Manager

with strong expertise in
SEO strategy

and
Paid Ads execution

for B2B businesses. The ideal candidate will be responsible for driving
qualified leads, improving conversion rates, and maximizing ROI

through a mix of organic and paid channels.

Key Responsibilities:
SEO Strategy

  • Develop and implement comprehensive
    SEO strategies

aligned with business goals.
- Conduct keyword research, competitor benchmarking, and content gap analysis for high-intent B2B search queries.
- Optimize
on-page

and
technical SEO

for scalability and lead generation.
- Guide and mentor the team in building
quality backlinks

through ethical and impactful outreach strategies.
- Monitor organic traffic, rankings, and lead pipeline metrics; provide actionable insights.

Paid Advertising (B2B Focus)

  • Plan, launch, and manage
    PPC campaigns

across Google Ads, LinkedIn Ads, Meta Ads, and other B2B channels.
- Create and test ad creatives, landing pages, and audience segments to improve
CTR, CPL, and conversion rates

.
- Manage budgets, track spend efficiency, and report ROI by campaign, channel, and funnel stage.
- Optimize campaigns using advanced strategies such as
bid adjustments, remarketing, account-based targeting, and WhatsApp Marketing

.

Analytics & Reporting

  • Set up and manage tracking through
    Google Analytics, Tag Manager, and CRM integrations

.
- Prepare performance dashboards and present insights with recommendations for scaling.

Desired Skills & Experience:

  • 6–8 years of experience in
    performance marketing

with a
B2B SaaS or services background

.
- Proven track record in
SEO strategy

(organic growth, technical SEO, content, authority building).
- Hands-on experience in
Google Ads, LinkedIn Ads, Meta Ads, remarketing, and WhatsApp Marketing

.
- Strong analytical skills with expertise in
Google Analytics, Search Console, Tag Manager

.
- Added Advantage:

Background in
Logistics / Last-Mile Delivery industry

.

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