Creative Strategist

Research

• Staying up to date with advertising trends, techniques and best practices
• Continuously analyzing direct and indirect competitor ads to identify opportunities for our campaigns
• Researching the demographics, interests, pain points, and behaviours of our client's target audience
• Create and keep up to date a compendium of research for each client in a document that we call the Client 101
• Create and keep up to date a compendium of branding constraints, wording constraints and creative learnings in a document that we call the Creative Guidance

Ideation

• Generating unique and effective advertising New Concepts for our clients
• Using direct response copywriting techniques to produce new marketing Angles
• Ability to recognize successful concepts and devise a strategy to systematically experiment with variations of them
• Understand and use different ad formats where appropriate (static, video, carousel, stories, etc)
• Storyboarding ad concepts and presenting them to our Growth Strategists and Post Production Team
• Extracting ideas from other team members to build concepts that can work for ad campaigns

Creation

• To work closely with Growth Strategists to ensure that the upcoming client targets are in line with the upcoming Ad Plans
• Turning Angles into Ad Copy, Content Creator Scripts, Supers, Landing Page Copy using direct response copywriting techniques
• Project managing the execution of Ad Creatives
• Ensuring each team has enough briefs to work on at any point in time
• Briefing our Content Creator Team to produce Creative Raw Assets from content creators in our Talent Database from around the world and providing feedback to them in order to improve future briefs or reshoot if the assets were clearly below standard and did not hit the brief. Discretion from the Content Creator Team Manager will be applied here to ensure they protect the relationship with our Creators.
• Briefing our Production Team to produce Creative Raw Assets from our VB Studio in the United Kingdom and providing feedback to them in order to improve future briefs or reshoot if necessary.
• Briefing our Post Production Team to turn Creative Raw Assets into Ad Creatives in video and image format that are ready for launch in our campaigns. Reviewing Ad Creatives to ensure they meet Brand Guidelines, Wording Guidelines and meet the standard of what you were expecting from the brief.
• To ensure there is sufficient capacity and resource available within the Pod team to execute the Ad Plan every Sprint.

Analysis

• Using performance metrics from the advertising platforms alongside input from our Growth Strategists to understand what concepts are working and what we should test next.
• Complete the Creative Report that we present in our end of sprint client Performance Calls.
• To share insights on what is working with other Creative Strategists in our Creative Workshops

Hard Skills

A deep understanding of what drives sales on paid social advertising

Knowing how ecommerce businesses works and how they generate revenue

Strong visual storytelling skills

Proficiency in copywriting for short and long-form direct response

Ability to clearly articulate creative concepts through written, verbal and visual communication

Knowledge of production and post production processes

Basic understanding of Adobe Suite

Understand the base principles of Conversion Rate Optimization and Landing Page design

A basis level of data analysis and an ability to make data-driven decisions

Understands research methods and tools that can be used for understanding consumers and generating ad concepts

A basic understanding of how media buying works on Meta and Tiktok

Soft Skills

A passion for staying current with industry trends and best practices

An interest in creative within the advertising industry

A deep understanding of consumer psychology

An ability to understand the mindset of different customer avatars

Can work with cross-functional Creative and Growth teams that contain both left and right brain thinkers

Strong leadership and direction abilities

Strong ability to manage time, budget and resources efficiently

Can handle multiple projects and clients simultaneously

Previous Experience

1+ years of Video Editing inclusive of shooting, ideating, storyboarding and editing

1+ years as a Content Creator for product will be a good one (e

Job Type: Full-time

Work Location: In person